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Sunday, November 22 - 2009

Mio DigiWalker GPS PDA and PND products available at major Power Retail Outlets by April 2007

  • United Arab Emirates: Wednesday, March 21 - 2007 at 14:06
  • PRESS RELEASE

Almasa IT Distribution announced today that the company has been appointed as Regional Distributor by Mio Technology and it started shipping Mio Technology's most popular products Mio A700, Mio DigiWalker GPS Personal Digital Assistant (PDA) and Personal Navigation Devices (PND) products to all major Power Retail outlets in the UAE, the Kingdom of Saudi Arabia and Kuwait.

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Products will be available on the shelves by April 2007, namely at Jumbo Electronics, Jacky's Electronics, Virgin Mega Store, EMAX Electronics, Al Yousuf Computers and Global Link Communications. Additional outlets in Qatar, Bahrain and Oman will be stocked in the second quarter of 2007.

Sonia Chan, Regional Sales Head of Mio Technology Ltd, said, "We are glad to see our major GPS PDA and PND products to be launched in this region by Almasa IT Distribution. We consider this a major milestone for our business in the region as it provides a great chance for Mio Technology to tap the Middle East market. We are confident that the quality design, vast functions and competitive pricing of our products will meet the expectations of customers in this emerging market. The cooperation with Almasa IT Distribution allows us to further expand our customer base now and in future."

Depending on customers' choice, all Mio products will be available in a bundle with ROUTE 66's Navigation software Navigate 7 to be delivered on SD Card and Backup CD-ROM.

ROUTE 66 Navigate 7 marks a new era in GPS satellite navigation. The software determines its position using an advanced high sensitive wireless GPS receiver, guiding the user with turn-by-turn voice instructions and on-screen directions to its destination. A new navigation display has been developed providing users with all vital travel information including 3D map display, turn arrows and navigation guidance, as well as the ability to dial points of interest directly from the map. In addition, ROUTE 66 Navigate 7 features the very latest maps, driving directions enhanced with upcoming exit signs and continued guidance when GPS reception is temporarily lost for example in tunnels through ROUTE 66's new Extrapolated GPS (E-GPS) technology.

Frank Sheu, CEO of Almasa IT Distribution, said, "We are very pleased with the GCC map solution developed by ROUTE 66. We saw months of extensive user testing and ongoing development in which engineers and technicians from Mio Technology, ROUTE 66 and Almasa IT Distribution had been involved. The result is an accurate, reliable and user friendly GCC map solution that is based on the most current data available for those countries. I am convinced that end-users will appreciate Mio products as they combine state-of-the-art technology with competitive pricing and a well thought through map solution."

ROUTE 66 has chosen NAVTEQ as its map data provider for the entire Arabian Gulf, including the Kingdom of Saudi Arabia, Kuwait, United Arab Emirates, Bahrain, Qatar and Oman. In selecting NAVTEQ map data, both ROUTE 66 and Mio are providing GPS users in the Middle East with the most comprehensive coverage of the region.

Dr. Ghassan Freij, General Manager MENA of NAVTEQ, said, "NAVTEQ map data is highly accurate, with an extensive field quality control program implemented by a team of 600 geographic analysts operating all over the world. They are regularly travelling the roads, expanding on and maintaining the quality of the map database. Thanks to these new products and the widespread distribution by Almasa IT Distribution, many more customers throughout the Arabian Gulf will have the opportunity to benefit from a seamless navigation experience."

Harry Klein, Sales Manager EMEA at ROUTE 66, added, "For us at ROUTE 66 it is an important step to extent our relationship with Mio and their distributors outside Europe. To make our award winning navigation application with NAVTEQ maps compatible for Mio PDA's and PND's reflects the importance of the navigation industry as one of the fastest growing segments in the Consumer Electronics and IT markets in Europe. Operating already successfully in Europe and Asia, we are confident to achieve a similar success in the GCC market."

Mio Technology Ltd. (MTL) developed and released the world's first GPS-integrated PDA in 2003, the success of this technology breakthrough established MTL as one of the fastest growing handheld device providers worldwide. The "Mio DigiWalker" brand was launched in Europe in 2004, according to Canalys and IDC report. Mio is the third-largest GPS brand and PDA vendor worldwide in terms of market share. Mio estimated shipments worldwide this year are expected to reach 3.2 million units.

Mio DigiWalker P350 - Entry-level model with full PDA functionality


The Mio DigiWalker P350 provides a perfect balance between functionality and affordability. A significant upgrade from the best-selling Mio DigiWalker 168, the P350 is equipped with more memory, a faster processor and full Windows Mobile 5.0 PDA functionality in a sleek design for an unbeatable price. The high-quality GPS receiver (20-channel SiRFstarIII chipset) offers a better reception in difficult terrain (urban areas, mountains) and allows a faster search for satellites to give instant navigation assistance and a quicker route re-calculation.

The GPS antenna is not only included, but completely embedded in the design. Based on Windows Mobile 5.0 with persistent memory storage, the P350 provides powerful functions such as opening Microsoft Office files, Personal Information Management, and installation of the latest Third Party software. Designed as an entry-level GPS PDA, the product addresses mainly cost-sensitive PDA owners looking for a GPS upgrade, first-time buyers of a PDA system, cost-sensitive buyers that want to install their own map solution.

Mio DigiWalker P550 - High-end GPS PDA in a stylish design


The Mio DigiWalker P550 has the advantages of Wi-Fi for Internet connection, Bluetooth for multi-purpose connectivity and TMC in addition to full PDA functionality and a highly accurate 20-channel GPS receiver. In a slim handheld design, the P550 is the best choice in high-end PDAs. The P550 is designed for power users who want an sophisticated GPS PDA.

Mio DigiWalker C510 - Pocket-sized Car Navigation System


The C510 shows a stylish design that fits easily in a pocket, yet snaps into a car holder when the user wants to take a drive. The large 3.5" TFT display is touch screen enabled with an easy to use interface, and provides greater viewing comfort and clearer images due to high brightness. Entertainment on the road is guaranteed due to an integrated MP3 player and multimedia speakers with headphone jack. Bluetooth connectivity allows for hands free dialling. Designed as a highly precise all-in-one satellite navigation device, the C510 is for budget conscious domestic and weekend travellers who spend quite some time on the road and need a highly mobile product.

Mio A700 - The High-end system that provides a true all-in-one solution


The Mio A700 is the ideal high-end system for those who want to enjoy the convenience of an all-in-one system. It combines the functionality of a GPS navigation system (PND), a powerful PDA and a fully featured mobile phone in one slender device that slips into your pocket. The gadget allows to synchronize contacts and documents with Microsoft Office via Bluetooth and even snap photos with the integrated 1.3 Megapixel camera. The Mio A700 is targeted at frequent business and casual travellers, people who already own a PDA or PND and those consumers who wish to carry only one device.
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Notes and media contacts

Technical specifications and additional product information on Mio Digiwalker products can be found under www.mio-tech.com.

About Mio Technology Ltd.:
Mio Technology Ltd. (MTL) operations are worldwide. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, the company is dedicated to the development of enabling devices. Its main business is the sale of Mio DigiWalker - branded mobile communication products, such as smartphones, Pocket PCs and handheld GPS systems.

For additional information on MTL and its products, please go to www.mio-tech.com for more information.

About ROUTE 66:
Founded in 1992, ROUTE 66 Geographic Information Systems B.V. is a privately held company headquartered in Amsterdam, the Netherlands. ROUTE 66 specializes in route planning soft- and hardware products, and has distribution partners throughout Europe. Using one of the industry's most powerful brands, ROUTE 66 is a fast growing company focusing on consumer and professional products in the area of mobility, tourism and recreation. ROUTE 66 successfully markets CD-ROM titles, Internet solutions and Intranet solutions.

About NAVTEQ:
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,200 employees located in 144 offices in 27 countries. Its European headquarters are in Veldhoven, Netherlands.

For more information, visit www.navteq.com.


About Almasa IT Distribution:
Founded in 1996, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. Almasa IT Distribution works closely with the world's leading vendors such as Avaya, AMD, Asus, ASRock, ATI, Blue Coat Systems, D-Link, Extreme Networks, GFI, Hitachi, Hewlett-Packard, HP Procurve, Intel, Juniper, Kingston, Maxtor, Molex, nVidia, Proview, Samsung, Sonic Wall, Symantec, U.S. Robotics, Veritech, ViewSonic and many more.

The product portfolio includes computer parts, storage devices, CPU's, memory, multimedia products, computer systems, display devices, supplies and media to printing devices, consumer electronics, input devices, network products, software, information assurance and communication products. Almasa IT Distribution maintains its stronghold with an experienced Sales, Marketing and Support Team to serve its customers with the best selection of IT solutions combined with an unrivalled value and service available in the market. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers high quality technical support coupled with expert Logistics to fulfil the differing requirements of the market and demands for quick product turnaround.

In addition to Almasa IT Distribution's core business (volume distribution), the "value sales" business was established in 2002. The "value sales" business provides service par-excellence for value added services in the region for Infrastructure, Information Assurance and Communication Solutions to the channel partners (Corporate resellers / system integrators) in order to strengthen their solutions and service offerings to their respective customers (end-users). This enables channel partners to move up in the value chain without making substantial investment in technology and manpower. We also provide the principles to reach the market along with world-class technical support with availability of certified engineers locally - to have a more satisfied channel and customer (end-user).

Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.

Almasa IT Distribution is a member company of Almasa Holdings. The group has four group companies comprising Almasa IT Distribution, The Hiring Solutions Company, Almasa Business Solutions and Performance Systems.

Almasa Holdings employs over 275 people with some 40 different nationalities across its four member-companies. It operates in more than 20 countries, including the Middle East and North Africa. The group has offices in five countries, with the biggest being its headquarters in Dubai, UAE.

For more information please contact:

Almasa IT Distribution
Simone Viethen
Manager - Marketing Communications Department
Tel.: +971 4 3063 138
Fax: +971 4 3063 111
Mob: +971 50 6401924

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