Sonia Chan, Regional Sales Head of Mio Technology Ltd, said, "We are glad to see our major GPS PDA and PND products to be launched in this region by Almasa IT Distribution. We consider this a major milestone for our business in the region as it provides a great chance for Mio Technology to tap the Middle East market. We are confident that the quality design, vast functions and competitive pricing of our products will meet the expectations of customers in this emerging market. The cooperation with Almasa IT Distribution allows us to further expand our customer base now and in future."
Depending on customers' choice, all Mio products will be available in a bundle with ROUTE 66's Navigation software Navigate 7 to be delivered on SD Card and Backup CD-ROM.
ROUTE 66 Navigate 7 marks a new era in GPS satellite navigation. The software determines its position using an advanced high sensitive wireless GPS receiver, guiding the user with turn-by-turn voice instructions and on-screen directions to its destination. A new navigation display has been developed providing users with all vital travel information including 3D map display, turn arrows and navigation guidance, as well as the ability to dial points of interest directly from the map. In addition, ROUTE 66 Navigate 7 features the very latest maps, driving directions enhanced with upcoming exit signs and continued guidance when GPS reception is temporarily lost for example in tunnels through ROUTE 66's new Extrapolated GPS (E-GPS) technology.
Frank Sheu, CEO of Almasa IT Distribution, said, "We are very pleased with the GCC map solution developed by ROUTE 66. We saw months of extensive user testing and ongoing development in which engineers and technicians from Mio Technology, ROUTE 66 and Almasa IT Distribution had been involved. The result is an accurate, reliable and user friendly GCC map solution that is based on the most current data available for those countries. I am convinced that end-users will appreciate Mio products as they combine state-of-the-art technology with competitive pricing and a well thought through map solution."
ROUTE 66 has chosen NAVTEQ as its map data provider for the entire Arabian Gulf, including the Kingdom of Saudi Arabia, Kuwait, United Arab Emirates, Bahrain, Qatar and Oman. In selecting NAVTEQ map data, both ROUTE 66 and Mio are providing GPS users in the Middle East with the most comprehensive coverage of the region.
Dr. Ghassan Freij, General Manager MENA of NAVTEQ, said, "NAVTEQ map data is highly accurate, with an extensive field quality control program implemented by a team of 600 geographic analysts operating all over the world. They are regularly travelling the roads, expanding on and maintaining the quality of the map database. Thanks to these new products and the widespread distribution by Almasa IT Distribution, many more customers throughout the Arabian Gulf will have the opportunity to benefit from a seamless navigation experience."
Harry Klein, Sales Manager EMEA at ROUTE 66, added, "For us at ROUTE 66 it is an important step to extent our relationship with Mio and their distributors outside Europe. To make our award winning navigation application with NAVTEQ maps compatible for Mio PDA's and PND's reflects the importance of the navigation industry as one of the fastest growing segments in the Consumer Electronics and IT markets in Europe. Operating already successfully in Europe and Asia, we are confident to achieve a similar success in the GCC market."
Mio Technology Ltd. (MTL) developed and released the world's first GPS-integrated PDA in 2003, the success of this technology breakthrough established MTL as one of the fastest growing handheld device providers worldwide. The "Mio DigiWalker" brand was launched in Europe in 2004, according to Canalys and IDC report. Mio is the third-largest GPS brand and PDA vendor worldwide in terms of market share. Mio estimated shipments worldwide this year are expected to reach 3.2 million units.
Mio DigiWalker P350 - Entry-level model with full PDA functionality
The Mio DigiWalker P350 provides a perfect balance between functionality and affordability. A significant upgrade from the best-selling Mio DigiWalker 168, the P350 is equipped with more memory, a faster processor and full Windows Mobile 5.0 PDA functionality in a sleek design for an unbeatable price. The high-quality GPS receiver (20-channel SiRFstarIII chipset) offers a better reception in difficult terrain (urban areas, mountains) and allows a faster search for satellites to give instant navigation assistance and a quicker route re-calculation.
The GPS antenna is not only included, but completely embedded in the design. Based on Windows Mobile 5.0 with persistent memory storage, the P350 provides powerful functions such as opening Microsoft Office files, Personal Information Management, and installation of the latest Third Party software. Designed as an entry-level GPS PDA, the product addresses mainly cost-sensitive PDA owners looking for a GPS upgrade, first-time buyers of a PDA system, cost-sensitive buyers that want to install their own map solution.
Mio DigiWalker P550 - High-end GPS PDA in a stylish design
The Mio DigiWalker P550 has the advantages of Wi-Fi for Internet connection, Bluetooth for multi-purpose connectivity and TMC in addition to full PDA functionality and a highly accurate 20-channel GPS receiver. In a slim handheld design, the P550 is the best choice in high-end PDAs. The P550 is designed for power users who want an sophisticated GPS PDA.
Mio DigiWalker C510 - Pocket-sized Car Navigation System
The C510 shows a stylish design that fits easily in a pocket, yet snaps into a car holder when the user wants to take a drive. The large 3.5" TFT display is touch screen enabled with an easy to use interface, and provides greater viewing comfort and clearer images due to high brightness. Entertainment on the road is guaranteed due to an integrated MP3 player and multimedia speakers with headphone jack. Bluetooth connectivity allows for hands free dialling. Designed as a highly precise all-in-one satellite navigation device, the C510 is for budget conscious domestic and weekend travellers who spend quite some time on the road and need a highly mobile product.
Mio A700 - The High-end system that provides a true all-in-one solution
The Mio A700 is the ideal high-end system for those who want to enjoy the convenience of an all-in-one system. It combines the functionality of a GPS navigation system (PND), a powerful PDA and a fully featured mobile phone in one slender device that slips into your pocket. The gadget allows to synchronize contacts and documents with Microsoft Office via Bluetooth and even snap photos with the integrated 1.3 Megapixel camera. The Mio A700 is targeted at frequent business and casual travellers, people who already own a PDA or PND and those consumers who wish to carry only one device.
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Posted by Janeta Novakovic, Assistant News Editor
