EMAAR Towers receives strong investor response for its luxury apartments

The company commenced the sale of 168 luxurious apartments, at a specially created facility next to the twin tower complex, at 10 am today.

UAE & GCC national and expatriate investors stood patiently in serpentine queues since early morning to enter the air-conditioned tent, which serves as the provisional Sales Centre for the project and by afternoon, had purchased many of the luxuriously appointed apartments on offer. The dedicated Sales Centre will be open seven days a week from 10 am to 8 pm.

"The investor response to EMAAR Towers has been nothing short of overwhelming. The fact that many of the apartments on offer have been sold on the very first day, only serves to further enhance the company's reputation of pioneering high quality real-estate projects," said Mr. Mansour Al Othaimin, Corporate Director, Sales & Marketing, EMAAR Properties.

Mr. Othaimin further said that the record completion time-frame that the company had set for the completion of the project was one of the key factors for its success. "As property developers we consider it our responsibility to ensure that all the ground work, including the master planning of our projects are completed before they are actually opened for booking, so as to ensure that our customers are able to move into their homes as soon as possible.

"Sixty-five per cent of the construction of EMAAR Towers has already been completed and our customers will be able to move into their homes as early as October next year," added Mr. Othaimin.

Located in the Rigga Al Buteen area of Dubai, EMAAR Towers offers magnificent views of the Creek, Creekside Park & Dubai Creek Golf & Yacht Club. The new development is also strategically located close to Deira City Centre, Dubai International Airport, the traditional Gold Souq and is just seconds away from Maktoum Bridge, the link to Bur Dubai and Sheikh Zayed Highway.

"We know the demand for quality lifestyle real-estate in the heart of the city continues to exist and EMAAR Properties, architects of Dubai's new growth corridor in the high profile Jumeirah area, will continue exploring new avenues to satisfy this need," Mr. Al Othaimin continued.

Karim Derbas, a Lebanese national, whose family resides in Dubai, recently arrived from the UK following a long stint with Ernst & Young, to set up his own management consultancy in the city. Mr. Derbas, who was one of the first visitors to the EMAAR Towers Sales Centre, said. "EMAAR Towers is conveniently located close to the commercial and business district of Dubai, which is a necessity for a consultant like me."

Echoing a similar sentiment, Mr. Ahmed Al Sayegh, a Saudi national, who is in the process of moving to Dubai to start his own business, said that EMAAR enjoyed an enviable reputation as a high-quality property development company. "This, coupled with the prime location of the project is what impressed me most about the new offering," he added.

The two residential towers are connected at the ground level with a central entrance atrium and share a 3-level secure basement car park. The residential units comprise 24 one-bed suite; 80 two-bed suites, 44 three-bed suites, 12 sub penthouse three-bed suites, six penthouse suites with private terraces and two sky bridge two-bed suites.

Other convenient amenities include European kitchens and appliances consisting of under-bench oven, ceramic hot top stainless steel exhaust hood, built-in dishwasher and refrigerator, indoor swimming pool, change rooms and gymnasium, 24-hour security and ground floor retail colonnade.

The apartments also feature spacious bedrooms with large windows built-in wardrobes, sweeping balconies, the finest finishes and a fitted modern kitchen with the latest appliances.

EMAAR's recent announcement of a unique zero per cent down payment scheme on the sale of homes in all EMAAR projects also applied to investors who bought residential units in EMAAR Towers today. The special Ramadan offer which was launched last week, will be open until the end of the Holy Month.

This offer will further supplement the attractive home finance schemes currently being offered to investors in EMAAR projects by premier financial institutions in the UAE including AMLAK Finance and Dubai Islamic Bank.

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