Motorola presents the new MOTORAZR maxx V6 Ferrari Challenge Mobile Phone Limited Edition

Marking a perfect blend of style, passion and innovation, the partnership underlines the elegance and attention to detail that have long been the hallmark of both brands.

'From a strategic partnership between Motorola, one of the world leaders in handset design, and Ferrari, which delivers speed and performance, this mobile is ideal for those with a need for speed,'

said Patrick Mulligan, area director for Motorola's mobile devices business in the Middle East, North Africa, Turkey and Pakistan.

'With an unmistakable F1 'engine roar' when you turn on the handset and its lighting-fast 3G downloads, this new device handles like a dream. The F1 mania currently sweeping the Middle East ahead of next month's meet in Bahrain only accelerates the excitement that subscribers will have for the new MOTORAZR maxx V6 Ferrari edition,' Mulligan added.

The MOTORAZR maxx V6 Ferrari Challenge Limited Edition delivers broadband-like speed with the latest HSDPA capabilities. The handset also offers a series of exclusive features including the Ferrari emblem on the exterior glass, the roar of the Ferrari F1 eight-cylinder engine accompanying the switching on and off of the handset, images of the Ferrari F430 engine on the mini external display and an image of the Ferrari emblem on a grey Ferrari in the internal display. Also included are thirty photographic images showing the Ferrari F430 and the Ferrari Challenge Trofeo Pirelli USA.

Additionally, the MOTORAZR maxx V6 Ferrari Challenge Limited Edition comes with a soft, hand-made carry case in Ferrari-red leather.

Impressively thin and with a futuristic blend of metal and tempered glass, the stylish MOTORAZR maxx V6 Ferrari Challenge Limited Edition combines premium-style with high-speed connectivity for the ultimate mobile experience. The handset features fast download speeds via HSDPA and EDGE technologies, VGA and 2.0 megapixel cameras for enabling two-way video calling and fantastic imaging experiences. The handset also includes an integrated music player that features futuristic touch sensitive music keys for a truly rich music experience.

'We are very proud today to announce our partnership with Ferrari. The handset has a mix of style, quality and speed, attributes which have always characterised the Ferrari name and its products. Joining forces with a market leading brand such as Ferrari was a natural move, because both our companies share a passion for research and innovation, always accompanied by elegance and design,' continued Motorola's Patrick Mulligan.

'It is a great satisfaction for us to be able to add this new partnership with Motorola to our portfolio,' said Giulio Zambeletti, Director of Brand Development & Partners for Ferrari. 'Through the realisation of a mobile phone which offers personalised features in design and content, Ferrari and Motorola continue to strengthen the relationship which began when Motorola was our sponsor of the Ferrari Challenge Pirelli Trophy USA.'

MOTORAZR maxx V6 Ferrari Challenge Limited Edition will be available from all major Motorola dealers.