DTK underlines commitment to high potential Saudi Arabia PC market

A Madar Research report showed that GCC countries, led by a strong sales performance in Saudi Arabia, will enjoy increasing PC revenues in a five-year stretch culminating in 2008, helping narrow the gap in PC penetration rate with their European Union (EU) counterparts.

According to Madar Research, total PC sales in the Gulf Cooperation Council (GCC) countries in the period 2003-2008 will reach nearly seven million units, with Saudi Arabia accounting for more than half of the total with 3.75 million sales.

DTK, which has been focused on further strengthening its presence in the Middle East, sees the Saudi market as an integral part of its consolidation strategy. The steady increase in demand for PCs in the country creates the right setting for DTK to maximise the reach of its value-for-money offerings in this market.

Nimer Al Attal, Managing Director, DTK Computer Middle East, said,

"DTK has introduced the high performance robust and cost-effective Cruiser 5015 desktop PC, which at less than SR 1,000 each helps further boost the penetration rate of computers with its affordability and high quality. The rising awareness on the massive benefits of the personal computers opens new channels for DTK to innovate and we are proving up to task in creating premium quality products that are within reasonable prices."

Saudi Arabia, whose 29 million citizens account for almost a third of the GCC population, may face some challenges that will offset a steady rise in PC penetration, with high population growth cited as the biggest stumbling block, Madar Research pointed out.

"DTK has identified the areas that will hinder PC penetration in the Kingdom, particularly in the area of rising population, which will consequently require an increased production of PCs to sustain the high levels of computer penetration. We have prepared accordingly for these upcoming requirements and one of the initiatives DTK has implemented is by increasing production of affordable fundamental technology platforms, such as the Cruiser 5015," said Al Attal.

DTK, in partnership with AMD, is spearheading an initiative called 5015, which aims to equip 50 percent of the global population with IT connectivity through flexible IT solutions by the year 2015. The Cruiser 5015 desktop PC, which utilizes AMD technology, is one of the tools used to realize the 5015 initiative.

DTK ranks among the Middle East's top five PC brands. The company distributes its line of products, which includes game stations, digital home entertainment systems, high definition TV and DVD recorders, through a network of sales and service partners and value-added resellers in the MENA region, GCC, Lebanon, Syria, Jordan, Egypt, East and North Africa, Cyprus, and the Indian subcontinent.