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Following the hugely successful launches in Japan and North America, the highly anticipated home entertainment system is expected to drive a vast number of shoppers to retail outlets across the Middle East.
Tim Stokes, Sales & Marketing Director, PlayStation Division - Sony Gulf commented: 'PlayStation3 follows in the hugely successful footsteps of its two predecessors PlayStation® and PlayStation®2 (PS2™) and like them PS3 is breaking new ground across the world of entertainment. We feel it not only provides a whole new high definition gaming experience but is set to revolutionise the way we watch movies, listen to music, view photos and access the internet.'
PlayStation3 has the ability to play 'Full' High Definition (1080p) Blu-ray movies and video games, in addition it has a has built-in hard drive (60GB) for storing all your favourite movies, songs, games and downloads.
There is a wide range of games available from today including Resistance Fall of Man™, MotorStorm™, Genji™: Days of the Blade, FORMULA ONE CHAMPIONSHIP EDITION and Ridge Racer™ 7 to name but a few.
PlayStation3 is now available from all leading retail outlets in the UAE including Jumbo Electronics, Carrefour, Plug-Ins, Toys R Us, Sharaf DG, Jacky's, E-Max, Virgin Megastores and GeeKay Games.
Mr. Arvind Nair, CEO of Jumbo Electronics, distributor of Sony products and one of the biggest retailers of consumer electronics in the UAE said: 'We are very excited with the launch of PlayStation3 in UAE. The combination of PlayStation3, Bravia TV and Blu-ray movies gives you the ultimate High Definition experience at home.'
PLAYSTATION®3 has arrived in the UAE
Sony Gulf today announces the launch of PLAYSTATION®3(PS3™) in the UAE.
- United Arab Emirates: Thursday, March 22 - 2007 at 16:32
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Log in to request more information from Sony GulfNotes and media contacts
For further information please contact:Four Communications, PR Agency
Ben Thomas / Mustafa Al-Sheikly (Arabic)
T: +971 4 369 3727 / +971 50 755 9246
Sony Gulf
Zeina Abou Jamra
T: +971 4 8818801
About Sony Computer Entertainment Europe Ltd. As at 30 Jan 2007:
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Between its European debut on 24th November 2000 and the end of September 2006, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 115 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of September 2006, over 8 million PSP systems have been shipped across the SCEE territories, with over 24 million shipped worldwide since its Japanese launch in December 2004.
More information about PlayStation products can be found at
www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at
www.scee.presscentre.com.
PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
About Sony Gulf FZE:
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.
Posted by Janeta Novakovic, Assistant News EditorThursday, March 22 - 2007 at 16:32 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Friday, March 23 - 2007
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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