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Saturday, November 28 - 2009

Chocolate 'Real' Gold from LG makes an exclusive appearance at Axiom

  • United Arab Emirates: Sunday, March 25 - 2007 at 12:37
  • PRESS RELEASE

Axiom Telecom has announced the availability of its latest and enhanced KE800 Chocolate Limited Edition phone from LG Electronics.

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Only 500 Chocolate Real Gold handsets will exclusively be available in Axiom stores around the UAE. With limited stock available, Axiom has made arrangements for its customers to reserve their favourite brand of mobile at selected outlets. Each of the 500 phones has a unique serial number engraved on it, with customers being given the extra option to engrave their own personal message. Furthermore Axiom will give a complimentary gift with every phone that has been pre-ordered.

A latest member of the popular LG Chocolate range, the design of the Limited Edition KE800 model is a beautiful slider phone with a solid real gold band. An elegant handset, it has a black coloured casing with a sleek gold section which divides the display from the touch sensitive keys. With its stylish chocolate looks, it is a treasure only a few could own.

Faisal Al Bannai, CEO of Axiom Telecom said:

"We are very happy to exclusively offer the Limited Edition from LG, which delivers a full range of features aimed at enhancing user experience. Based on a first-come-first serve basis, Axiom makes it possible for LG's customers to posses the unique and stylish hand phone, that makes a fashion statement and has all the right features."


"Axiom's partnership with LG Electronics continues to produce innovative handsets that meet the demand of the current consumer marketplace, and we are proud to present this exclusive product in our stores," continued Al Bannai.

Retaining all the winning attributes of its predecessor, the LG KE800 Limited Edition is taken a step further with its stylish profiles, built-in features, user friendly capabilities
and a 2megapixel camera. The phone also features a video feature allowing you to record, play and stream video. In addition, the hand phone can be used as music players for the music lovers.

Buying a phone from Axiom Telecoms stores allows customers to benefit from its brand promises of a one year product warranty, price protection guarantee and a standby phone during 24 hours repair.
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About Axiom Telecom
Founded in 1997 by its CEO and local entrepreneur Faisal Al Bannai, Axiom Telecom is the largest mobile wireless retailer in the Middle East with revenues exceeding Dhs two billion.

Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East, with over 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt (from January 2007). Axiom currently employs over 1300 staff and has direct partnerships with the world's leading mobile brands including Nokia, Sony Ericsson, Motorola, Samsung, LG and i-mate. In addition to mobile retail and distribution, Axiom Telecom is also a partner of du in the UAE and Mobily in KSA as well as the region's largest Thuraya satellite service provider. It has the region's largest service centre infrastructure and recently won independent customer service awards. TECOM - a member of the prestigious Dubai Holding group - took a significant share in Axiom in December 2005

About Al Bannai Group
Founded in 1960, Al Bannai Group is a locally owned and operated company; businesses owned by the group are: Gelato, UNO, Arabiata, Naanplus, Sofra Worldwide, Axiom Telecom, Target printing press, Emirates Marine Services and FF International

Issued on behalf of Axiom Telecom by Hill & Knowlton. For further information please contact Pooja Keswani on +971 4 334 4930.

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