MxN Middle East FZ-LLC launches state of the art digital audio channel at Al Jimi Mall located in Al Ain

Al Jimi Mall is owned and operated by ALDAR Properties PJSC. This solution allows for a fully managed Audio channel including the ability to include advertisements into the playlist of music.

'The indoor media industry in the Middle East is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results. The use of audio is the next advancement in improving the indoor experience, we provide a perfect platform for use as a Digital Audio Channel with the goal of improving the ambient environment in public places' says Raad Raad, Managing Director of MxN.

The Al Jimi Mall Audio Network includes three different and distinct selections of music in both English and Arabic, a state of the art automated call to prayer as well as the ability to include advertising content. Advertising content can be launced to the audio network within minutes. This is part of an extensive program to improve the marketing and communications strategy within the Mall which will also eventually include a full video digital signage solution.

'Prior to our launching of the Digital Audio channel our staff were manually changing CD's, stopping music during prayer time and restarting it later. The MxN system allows us a greater degree of control and flexibility over the Digital Audio experience in the Mall' said Konrad Kolankiewicz, Retail Marketing Manager for Aldar Properties PJSC.

Music has long been considered an efficient and effective means for triggering moods and communicating non-verbally. It is, therefore, not surprising that music has become a major component of consumer marketing, both at the point of purchase and in advertising.
Background music can influence the amount of time and money, both real and/or perceived, that a shopper spends in a retail establishment. "Regardless of the level of impact, atmosphere can help to define a retailer's image, and background music can be an important component of the retail atmosphere" (Langrehr, 1991; Milliman, 1982).

'MxN has demonstrated an advance understanding of what was required to effectively launch a Digital Audio Network. In everything from the hardware, software and track selection, MxN has had a strong commitment to quality and demonstrated a high degree of integrity in working with us', continued Kolankiewicz.