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Sunday, November 29 - 2009

Holiday Autos Middle East and low-fares Saudi carrier Sama sign exclusive agreement

  • United Arab Emirates: Tuesday, March 27 - 2007 at 08:37
  • PRESS RELEASE

Holiday Autos, the world's leading leisure car rental company and part of Lastminute.com, has signed an exclusive agreement in the Middle East with Saudi Arabia's new, low-fares carrier, Sama, to provide car hire services to the airline's passengers.

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  • Mr Naz Musa, Managing Director of Holiday Autos Middle East.
    Mr Naz Musa, Managing Director of Holiday Autos Middle East.
The agreement initially covers Sama domestic operations in the Kingdom of Saudi Arabia, with plans to develop the working arrangement across the region, as the airline expands its services to short haul destinations across the Middle East.

Mr Naz Musa, Managing Director of Holiday Autos Middle East, said:

"We are delighted to be signing this new agreement with Sama, under which Holiday Autos Middle East will be the exclusive car hire partner to Sama. We believe there is a lot of synergy between the two brands and our customer proposition, which is to provide outstanding products and services at great value prices. We look forward to growing with Sama, as operations extend beyond Saudi Arabia and across the region."


Rachel Start, Director of Direct & Ancilary Sales, Sama added: "Sama's aim is to offer the "best in class" service to our passengers at a great value price. As the new low fares airline in Saudi Arabia, we are attracting a lot of interest with a new proposition for passengers. We are able to offer low fares by efficiently managing our operational costs, removing many traditional passenger frills, and passing these savings on to our passengers. Holiday Autos Middle East is the perfect partner for us and shares our passion for creating outstanding customer value."
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About Holiday Autos Middle East

Holiday Autos Middle East is a part of Holiday Autos International Limited, the world's largest leisure car rental broker and winner of numerous industry awards. It offers low cost car rental in over 4,000 locations worldwide, and operates in over 60 countries. In 2004, the group's turnover was approximately £210m (AED 1.4 billion) handling in excess of 10 million car rental days. Holiday Autos Middle East covers the Middle East region with sales offices in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Lebanon, Jordan and Egypt.

About Sama

Sama was founded by Investment Enterprises Ltd, chaired by HRH Prince Bandar bin Khalid al Faisal, with the support of Mango Aviation Partners, a UK firm specialising in low fare airline start-ups. Sama flies Boeing 737-300 aircraft which are maintained to the highest international standards by SR Technics.

www.flysama.com

Issued on behalf of Holiday Autos Middle East by WPR.

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