STAR launches Star One in the Middle East

STAR Middle East Limited today announced the launch of Star One, exclusively on Arab Digital Distribution (ADD). Star One, a top rated Indian entertainment channel, will join Star Plus, Star News and Channel [V] India in ADD's Asian package, Pehla that caters to the expatriate population in the region.

United Arab Emirates: Tuesday, March 27 - 2007 at 09:31
PRESS RELEASE

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Star One, launched in 2004 in India, offers viewers the next generation of Hindi entertainment with a diverse mix of programmes including comedies, reality shows, game shows, thrillers, youth and lifestyle programmes. It's two signature shows, Nach Baliye and The Great Indian Laughter Champions 2 (current rating of 2.96), are featured regularly among India's top 50 cable shows. Another widely popular programme, Koffee with Karan, engages viewers with entertaining and insightful chats featuring the crème de la crème of Bollywood.

'Star One has been enthralling audiences in India with compelling entertainment across a number of genres, and we are very pleased to make this quality entertainment accessible to the Asian expatriate population in the Middle East. The launch of this channel on Pehla re-enforces our commitment to driving innovation and production quality in Hindi programming and to providing diversity of choice to our Asian viewers in the Middle East. STAR ONE is a channel dedicated especially to our more urban and upscale audiences. This new channel along with STAR PLUS and STAR NEWS, enables the network to provide a complete bouquet of Hindi television entertainment to meet the diverse demands of marketers, advertisers and viewers of different demographics,'

said Saadia Bokhari, Deputy General Manager, STAR Middle East.

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Notes and media contacts

For further subscription details, please contact ADD at +971 4 806 1111.

STAR now offers the following channels exclusively on ADD: Star Movies, Star Plus, Star One, Star World, Star Gold, Channel [V] International, Channel [V] India, Star News, Sky News, Fox News, Fox Sports, National Geographic Channel, Adventure 1, Jetix and Granada UKTV,

STAR TV
STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in seven languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems and wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

For any further clarifications

Contact: In Dubai
Ms. Sarita Menon
Regional Marketing Manager
STAR Middle East Ltd.
Tel No. + 971-4-3912304
Mob: +971-50-6569208
Fax No. +971-4-3664547

Posted by Anne-Birte Stensgaard, Senior News Editor
Tuesday, March 27 - 2007 at 09:31 UAE local time (GMT+4)

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