Fortune Promoseven Bahrain wins major international honor

FP7, the Middle East's largest Communications agency, with offices spread over 20 countries in the MENA region, won in the "Beauty / Health / Toiletries category for the "Book" project that it carried out for its client Boston Medical. The award was presented at a lavish ceremony in Meribel, France, which was attended by the advertising industry's best and brightest.

"FP7 Bahrain has proven once again that it can always provide the market with fresh and creative ideas that can effectively touch its target audience," said Bahrain's FP7 Managing Director and Senior Vice President, Tariq Al Saffar. "We are proud that our efforts are being recognized among such distinguished company. This award is greatly appreciated and will compliment the many other honors FP7 has received for its work over the years," he added.

The Mena Cristal Awards honors the cream of the advertising industry for the world's most innovative advertising campaigns and initiatives.

The "Book" campaign promotes Boston Medical's treatments for sexual problems in a new and innovative way. It depicts the first page of a thick hardcover volume reading "The End", which symbolizes the troubles faced by many couples.

"FP7 is good at coming up with novel ways of drawing attention to subject matters that many may find difficult to talk about," continued Al Saffar. "These types of ad campaigns need to be treated with sensitivity while at the same time getting the message across in an effective and attention-grabbing way. The accolades we have won with this advertisement is a testament to the high quality of creativity our agency has to offer," he said.

The Mena Cristal award for 'The Book' campaign adds another feather to the cap of FP7, having won the MENA Advertising Cristal award in the Leisure (Tourism, Sport, Games) Outdoor Category for the Bahrain International Circuit F1 'Take sides' campaign. The 172-metre tall Almoayyed Tower became the largest ever billboard in Formula One when it was 'wrapped' in branding for the Gulf Air Bahrain Grand Prix, featuring two Formula One cars - each measuring nine storeys high - wheelspinning up the front of the landmark tower.