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An opening ceremony took place in the Riyadh Tower Building in Al Khobar on 26 March 2007 and was attended by Sabre's Al Khobar office team and senior management from Sabre Travel Network's Middle East headquarters in Bahrain.
"Following the opening of our new office in Jeddah, this latest opening demonstrates our significant and sustained investment in the Kingdom specifically and the region as a whole, and signifies the growth potential we see in one of the most important markets in the GCC. Our ability to use our global capabilities in order to meet local needs and provide a more compelling and competitive proposition to our customers played heavily in the decision to bring a physical presence to the Eastern Province, as did our steadily increasing market share in Kingdom,"
said Daniel Naoumovitch, Sabre Travel Network Middle East's chief executive officer.
The opening ceremony was succeeded by the signing of three significant contracts between Sabre Travel Network Middle East and Noor Travel & Tours, Nafidah Travel and Eagle Travel, three of the most prominent travel and tour companies in the Eastern Province. A dinner for more than 300 travel industry professionals from the Eastern Province will follow in the evening, providing the perfect venue for Sabre Travel Network to further strengthen its position and the presence of the new Al Khobar office.
Sabre Travel Network Middle East provides travel trade customers with a selection of easy-to-use and region-specific products and services. As a result travel agencies and airline customers in Kingdom can take advantage of a comprehensive range of tools that help them manage their operations, enhance customer service, drive efficiency, reduce costs and increase revenue.
Sabre's commitment to the Saudi market also ensures the availability of sophisticated customer services as well as significant local capabilities, which include a strong country-based team, an experienced help desk department, state-of-the-art customer training facilities, as well technical and operational support using the latest hardware and technology platforms.
"Sabre's continued growth and investment in the region is based on current growth trends, and will enable us to expand our presence in Saudi Arabia and offer new and unprecedented levels of customer service," Naoumovitch said.
Posted by Anne-Birte Stensgaard, Senior News Editor
