Xerox takes new business of printing to pole position at Gulf Print 07

The regional print industry will experience for them selves Xerox's expansive 310 sq mtr stand at Gulf Print this year.

The Xerox stand will be hosting a range of firsts for the region including ground breaking colour and mono digital print solutions designed to offer commercial printers in the Middle East region, the latest and most productive technology.

Xerox print production consultants will also be on hand to give visitors an in-depth insight into the dynamics of 'The New Business of Printing' and discuss the value proposition which this offers to customers.

Illustrating the importance of Gulf Print to the region and to the global Graphic Communications Industry, Xerox is bringing two of their senior VPs and a number of subject-matter experts to Dubai.

Valerie Thomassin, Production Systems Group, Vice President, Xerox Developing Markets Organisation and Marcus Childs, Vice President and General Manager Xerox Middle East and Africa will be present to meet regional customers, exchange views on the production industry from a regional and global perspective and conduct presentations on the Xerox stand.

"Gulf Print is a key event for Xerox regionally as well as globally," said Ayman Mattar, Regional Marketing Manager, Xerox Middle East. "The commercial print industry in the Middle East is seeing phenomenal growth and the demands on commercial printing providers are constantly changing."

Xerox is committed to helping their customers seize new, profitable opportunities enabled through digital efficiency, with the right business model, the right work flow and the right printing technologies; all elements that make up Xerox's "New Business of Printing".

Xerox will be featuring the latest high-end production solutions at the show as well as hosting daily seminars and presentations on their stand to illustrate the features of their innovative digital print technology as well as the impact these solutions bring to a customers' business.

In addition to a wide range of Digital Production Presses and Wide Format printing systems, Xerox will be showcasing its range of FreeFlow Digital Workflow solutions, and a select range of finishing partner products, specifically optimized for Xerox Production devices. EFI, Elixir, Atlas software, CP Bourg, Morgana and Esko are just some of the partners who will be displaying products and solutions on the Xerox Stand.