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Saturday, November 28 - 2009

Acer posts strong MEA annual growth

  • United Arab Emirates: Thursday, March 29 - 2007 at 14:24
  • PRESS RELEASE

Acer Computer, the world's fourth largest IT vendor, has announced a 50.4 per cent year-on-year growth in 2006 for sales in the Middle East, and Africa (MEA) region, and the global IT vendor has attributed its positive performance to a new strategic direction focused on mobility, enterprise, and convergence related technologies.

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  • Krishna Murthy, General Manager of Acer Computer Middle East.
    Krishna Murthy, General Manager of Acer Computer Middle East.
In the MEA region Acer holds the number 2 position in the supply of Notebooks, fuelled by a 73.1% year-on-year growth. In the Kingdom of Saudi Arabia it holds the umber one position with a 26.8% market share in Notebooks. It commands an overall market share of 20.1% in the UAE which has also seen a 73.1% year-on-year growth in the supply of Notebooks, and in Turkey it holds the number two spot with a market share of 13%.

The 2006 MEA growth figures have been provided by independent research firm IDC. The IDC figures show that Acer holds the number three overall market position in MEA, but more importantly that it is growing much faster than the number one and number two manufacturers.

In the sector's most competitive area, mobility, Acer continues to be Saudi Arabia's number one supplier of notebook PCs with a 26.8% market share. The Kingdom is widely viewed as the region's largest market.

To support this growth, the company's Jebel Ali facility will now also serve as its Middle East, Turkey and Africa (META) region headquarters, and continues to be headed by Emanuele Accolla, Vice President, EMEA and Director for META region. Krishna Murthy will continue as General Manager of Acer Computer Middle East.

"Acer is a brand with enormous traction in the Middle East. Our customers expect leading-edge technology in the market place before similar technologies are offered by other vendors, and our 50% year-on-year growth in the region is a reflection of this customer demand,"
said Accolla.

"Acer has identified three macro areas on which to focus: mobility, enterprise and convergence. We believe technology in the home is converging and want to be one of the first to offer convergence solutions to our customers."
Acer expects to capitalize on its strong PC sales, using its strong regional name recognition and reputation for excellence to propel it into the converged solutions marketplace.

"Our PC sales, particularly notebook sales, remain very strong across the region. In Saudi Arabia, the largest technology market in the Middle East, we have grown 42.1% year-on-year, and Acer remains the Kingdom's number one supplier of notebook PCs," said Murthy.

In the enterprise space, Acer has made great strides. In 2006 Acer won the tender to supply Emirates Airlines with desktop computers for the next three years. The three-year deal involving 21,000 desktop computers, clearly demonstrates Acer's industry-based capacity and complements its dedicated home and SME business units.

In early March of the year 2007, Acer won the prestigious Dubai Quality Award (DQA), in recognition for Acer's business excellence. The Dubai Quality Award 2007 was presented by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Chairman of the Dubai Executive Council.

"We are very pleased to receive this award which underscores our key values of determination and leadership, and demonstrates the major effort our company has put toward ensuring business excellence," said Emanuele Accolla, Vice President, EMEA and Director for the META region.
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About Acer
Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their life. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, peripherals, and e-business solutions for business, government, education, and home users. Acer's unique channel Business Model has been instrumental in the company's latest success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2005 is US$9.7 billion. Please visit www.acer.com

About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs.

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