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Friday, November 27 - 2009

Microsoft to bring Xbox 360 to the UAE

  • United Arab Emirates: Sunday, April 01 - 2007 at 12:03
  • PRESS RELEASE

Following the launch of it powerful gaming entertainment system around the world, Microsoft® has implemented a full fledged Xbox 360 support network headquartered in Dubai.

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The official launch of the leading next generation gaming console is planned for April 26, 2007 in the UAE, and soon after will be rolled out throughout the region.

Microsoft® Entertainment and Devices Division Middle East, the department responsible for Xbox 360, plays an important role in the world's gaming industry. Microsoft E&D has seen a 76 percent growth worldwide in Q2 as a result of the Xbox 360 console, software and accessories.

The proven success of the third generation console abroad with the biggest portfolio of games indicates that the Xbox 360 should be well received in the Middle East. The region is characterized by its high youth population and high disposable income, making it a lucrative market for gaming consoles and third generation entertainment.

"In the next month, we will announce the details of the launch in the UAE and the steps taken by Microsoft® to ensure the Xbox 360 will soon be available throughout the region with the proper customer support and community needed to thrive" stated Armagan Demir, Head of Entertainment & Devices Division Middle East for Microsoft®.

Promising to capture the attention of Middle East gamers, Xbox 360 demands an official launch to ensure that gamers and players reap the benefits of Microsoft®'s efforts and the establishment of the Xbox 360 network first in the UAE and then the entire region.

"The official launch in the UAE will signify that gamers in the Middle East will not only have easy access to high-definition graphics, unparalleled online play and gripping digital entertainment features of the Xbox 360 but also the technical support, events, community and access to over 160 games that are available to gamers abroad" continued Demir.

Xbox 360 is also the ultimate lifestyle addition with an amplifier for music, movies and photos stored on an array of devices including MP3 players, digital cameras and Windows® Vista. The console makes it easy for you to enjoy all their digital content in the living room, on the best TV and speakers in the house.
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