Tameer launches gold promotional campaign as it announces its platinum sponsorship to IPS

Ahead of this week's International Property Show 2007 (IPS) ,held from April 3-5 at the Dubai International Exhibition Centre in Dubai, Tameer Holding, the region's leading real estate company, has announced it is offering customers the chance to win 1kg of gold for any property purchased over the course of the three day event .

"This unprecedented promotion is being offered by Tameer as a mark of appreciation to our loyal customers and also to entice new customers throughout the exhibition," said Abdallah Hageali, CEO, Tameer Holding. "Propelled by our innovative property developments, it's our customers who ultimately lead to our success, progress and continuous expansion. We want to give them a chance to be part of our pioneering success and what better way to celebrate the purchase of a new Tameer property than with 1kg of gold."

The third edition of IPS has grown by 35 per cent compared to last year and will occupy four exhibition halls (5, 6, 7, 8) with organizers are expecting an influx of 20,000 visitors from over 70 countries, richly reflecting the international appeal of the show.

IPS 2007 will feature the AED 150 billion project portfolio of Tameer Holding, comprising of the "Imperial Residence", "Elite Tower", "Regal Tower" and the "Palace Towers": all located in Dubai's most exclusive locations and carrying Tameer's signature art-deco design. Tameer will also feature the epic USD 8.3 billion Al Salam City project in Umm Al Quwain, one of the largest projects in the Northern Emirate, which is designed to accommodate half a million residents.

Speaking on Tameer's participation in, and platinum sponsorship of, IPS 2007, Abdallah Hageali, CEO, Tameer Holding, said: "The property and construction market in the Middle East is witnessing an ongoing boom thus attracting international investors from around the globe. Investors are seeking opportunities such as the International Property Show to further their presence in the market and to have a broader access to regional and international developers and we are confident that we will be able to tap this growing segment."