Alesayi Motors launches 4th generation Pajero

Sheikh Bandar Saeed Alesayi, Assistant Deputy President of Alesayi Motors Corporation, welcomed an audience comprised of corporate VIPs, motoring aficionados and the media, in the ceremony held in a completely transformed Mitsubishi Motors showroom on Madinah Road in Jeddah.

Introducing the "all new Pajero" which is the flagship of Mitsubishi Motors range, Mark Pocock, National General Manager Sales & Marketing said that "it is high time to publicize the story of Mitsubishi's many successes in the Dakar Rally and make our customers understand how exceptional the Pajero really is."

True to the company's philosophy of "evolution not revolution, many of the changes to the all new Pajero have taken place under the skin.

"The 07 Pajero was designed and built incorporating the rally winning technology developed and tested in the toughest race in the world," he pointed out.

Since the inception of the Dakar Rally in 1979, an annual off-road endurance race which was then known as the Paris-Dakar Rally, Mitsubishi Pajero won the much-coveted championship award 12 times, with seven straight wins from 2001 to 2007.

The rally is not a conventional one as the terrain competitors traverse is much tougher and the vehicles used are true off-road vehicles rather than the modified sedans used in rallies. Many vehicle manufacturers exploit the harsh environment the rally offers as a testing ground, and consequently to demonstrate the durability of their vehicles.

Mark Pocock, Marketing and Sales Director of Alesayi Motors Corporation said the Pajero's accomplishments "is a testimony to the fact that it has no contenders and is in its own class."

Alesayi Motors believes that the new Pajero, which offers the ultimate motoring package and will be the first SUV in the Saudi Market to offer a 200 000 km or 5-year Warranty will be a great success and the obvious choice for any discerning motorist!