Nestlé introduces NESVITA Pro-Digestion into the market

The new brand from Nestlé will cater to the needs of diet and health conscious consumers seeking a balanced lifestyle.

With its distinguished formula, NESVITA Pro-Digestion is supplemented with Actifibras, Nestlé's unique fiber combination developed through research and proven to help maintain healthy bowel functions and regulating intestinal activities. The newly developed milk brand is also enriched with calcium to contain double the amount than most other milks in the market and offers women (between 19 and 50 years) 50% the daily requirement of calcium amount needed compared to 25% of most of other brands.

"Nutrition experts recommend consuming a balanced diet rich in fibers for healthy bowel functions. Fiber - rich foods include bran, legumes, whole grain breads, fruits, vegetables and fiber supplemented foods such as NESVITA Pro - Digestion fat free milk with Actifibras. Consuming one glass of NESVITA a day along with a healthy and balanced diet helps improve intestinal functions and bowel activities thereby preventing bloating and constipation", explained Karine Antoniades, Market Nutritionist at Nestlé Middle East.

In addition to dietary fibers and extra calcium, NESVITA Pro - Digestion is supplemented with Vitamins C and E, important anti-oxidants for good nutrition. With its delicious vanilla flavor, NESVITA Pro - Digestion can be consumed as milk alone, enjoyed with coffee, tea or with cereals.

NESVITA is available on the shelves in Bahrain, Qatar, KSA, and the UAE and will be introduced to other countries in the region at a later stage.

"Nestle lays a huge weight on research and development. The Nestlé research center in Switzerland focuses on consumer needs in scientific research & development to innovate new products that meet consumers' expectations on taste, quality, variety and nutrition. NESVITA Pro-Digestion with Actifibras is the outcome of R&D studies that serves consumers characterized by health awareness. I am positive that NESVITA will provide new benefits that our consumers would appreciate", added Kumaran Nowuram, Business Executive Manager at Nestlé Middle East.