The franchise owners purchased their territories within the first three months after Curves opened Egypt, in October 2006.
"When I decided to purchase my franchise in Cairo, it was because I wanted not only my Egyptian extended family members, but all women in Egypt to have the opportunity to experience the benefits Curves programs have to offer, just as the over 4 million members in 43 countries world wide," said Debra Alcala, Curves franchise owner in East Maadi. "Now that I have begun talking to women in Cairo about our club, it is obvious that we will be serving a need that has been felt for some time."
Curves facilities have equipment designed for women and have no men, no mirrors, and no make up. Additional information about Curves can be obtained at Curves.com, the international Curves website, or at Curvesme.com, the Curves website set up specifically to service the new members of the Middle East.
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Curves has arrived in Egypt
- Egypt: Thursday, April 05 - 2007 at 11:00
- PRESS RELEASE
In Cairo franchise owners of Curves, the world's fastest growing fitness franchise, announced that they will be opening clubs in the Cairo metropolitan area beginning May 2007, with the first clubs being in New Maadi and Mohandessin.
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About Curves,Curves offers a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offers a weight management program featuring a groundbreaking, scientifically proven method to raise metabolic rate and end the need for perpetual dieting.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, April 05 - 2007 at 11:00 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sat Jun 23 2007.
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