Emaar Industries & Investments streamlines business processes with Microsoft

EII will implement the Microsoft Dynamics NAV solution across its business with Columbus IT supplying the complete suite of implementation services, from Business Process Analysis (BPA) to post-implementation support.

The automation of EII's business processes will take place across its entire organisation and subsidiaries - with over 30 users set to enjoy the benefits of the new integrated end-to-end Enterprise Resource Planning (ERP) technology. Microsoft Dynamics NAV integrates all the data and processes of an organisation into a unified system. Specifically the financial management, manufacturing and supply chain departments of EII will enjoy the full automation of functions and processes.

"Since 2005, Emaar Industries & Investments has been growing at a phenomenal pace in both its human capacities and its assets. With over seven subsidiaries in our portfolio, we became aware of the need for a structured and user-friendly system to facilitate the processes, enhance the efficiency of our staff and boost their productivity," said Jalal Jazzar, Chief Finance Officer, Emaar Industries & Investment.

"Our partnership with Microsoft and Columbus IT will result in the smooth running of the business processes and ensure that the company is free to focus on developing the business to help it reach its full potential. Microsoft worked with us to develop a solution that specifically fits our business needs and objectives and adapts as they change in the future."

Microsoft Dynamics NAV works smoothly with other products and EII has also implemented Windows Server 2003 and SQL Server 2005 as part of its mission to innovate and use technology as a strategic business asset.

"With the regional economy witnessing intensive growth, it is important for organisations in the Middle East to integrate and automate their operations through an ERP system - multi-module application software that helps an organisation manage the important parts of its business," explained Zaid Abunuwar, SMS & P Director, Microsoft Gulf. "Typically, an ERP system uses or is integrated with a relational database system. The deployment of an ERP system also involves critical procedures such as business process analysis, employee retraining, and new work procedures. Technology is often simply seen and used as a tool. Companies that apply it as an enabler to empower their business will benefit from true competitive advantage."

"EII now has complete visibility into all its operational activity - a vantage point all businesses should aspire too," said Manjeet Chhabra, Managing Director, Columbus IT. "It is a large, disparate company and the ability to adapt to market changes in terms of manufacturing output or stock movements will prove invaluable to them."

Emaar Industries and Investments (EII), a member of Emaar Group, is a private joint stock company established in August 2005 as a global investor that capitalises on growth prospects in the manufacturing sector by investing in existing businesses and establishing joint ventures with leading establishments. Since inception, the company has succeeded in creating an impressive brand that inspires confidence in investors.