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Holiday Autos Middle East declares summer 2007 the 'Summer of Love'

  • United Arab Emirates: Thursday, April 05 - 2007 at 16:15
  • PRESS RELEASE

Holiday Autos, the world's leading leisure car rental company and part of Lastminute.com, has launched a new campaign for the summer season, which will reward agents for every car rental day booked through Holiday Autos Middle East.

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  • The 'Summer of Love' campaign kicked off with the Holiday Autos' launch party held for the travel trade, at the Oasis Beach Hotel in Dubai on March 30th.
    The 'Summer of Love' campaign kicked off with the Holiday Autos' launch party held for the travel trade, at the Oasis Beach Hotel in Dubai on March 30th.

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The 'Summer of Love' campaign is designed to remind travelers about the pleasure of driving, whilst rewarding agents with 5 dirhams in cash for every car rental day sold.

The 'Summer of Love' campaign kicked off with the Holiday Autos' launch party held for the travel trade, at the Oasis Beach Hotel in Dubai on March 30th. Presenting the campaign, Naz Musa, Managing Director of Holiday Autos Middle East, said:

"The 'Summer of Love' campaign will be communicated strongly to agents and customers, through our fleet of branded VW 'Love Bugs', a media campaign and special merchandise, including driving music CDs and downloads from the website. Our ATM presence this year will be built around the campaign because we genuinely believe that it is time to fall in love with driving again, and to enjoy the emotional experience as well as the great value of car rental through Holiday Autos."
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Notes and media contacts

About Holiday Autos Middle East

Holiday Autos Middle East is a part of Holiday Autos International Limited, the world's largest leisure car rental broker and winner of numerous industry awards. It offers low cost car rental in over 4,000 locations worldwide, and operates in over 60 countries. In 2004, the group's turnover was approximately £210m (AED 1.4 billion) handling in excess of 10 million car rental days. Holiday Autos Middle East covers the Middle East region with sales offices in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Lebanon, Jordan and Egypt.

Issued on behalf of Holiday Autos Middle East by WPR.

Media enquiries:

Jonathan Walsh
WPR
Dubai
Tel: 04-3196348
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, April 05 - 2007 at 16:15 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

This article was updated on Mon Apr 23 2007.

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