LG becomes official partner of Cannes Film Festival
- United Arab Emirates: Saturday, April 07 - 2007 at 10:02
- PRESS RELEASE
Global and regional digital leader LG Electronics has announced that it will be an official sponsor of the 60th Cannes Film Festival, scheduled to take place from May 16-27, 2007, in Cannes, France.
Mr. K. W. Kim, President of LG Electronics - Middle East and Africa, pointed out: "We are delighted to be a partner of the Cannes Film Festival which celebrates the best that the film industry has to offer.
"Through our range of TV products LG is committed to enhancing the visual experience by displaying the great work of acclaimed actors, directors and filmmakers in its best light. We are confident that LG will add further sparkle to this important international media event," he added.
The LG Full HD TV range allows viewers to truly feel the sensation through the screen, whether they are watching their favourite TV shows or the latest Cannes nominated blockbuster. To accompany the first class technology and picture quality, the range is accented with a wave-inspired design that gives it a simple yet elegant look.
Kim added that the Cannes sponsorship will contribute to LG's international stature as a leading digital player, coming close on the heels of its sponsorship of the ongoing ICC Cricket World Cup. The 45-day tournament, being held from March 13 to April 28, is one of the widely watched sporting events and hosts more than 16 countries from around the world.
Today, the Cannes Film Festival is regarded as one of the largest international media events with over 200,000 people attending its activities. During the 12-day festival, the city is transformed from a quiet seaside resort to a bustling metropolis as international film celebrities, movie buffs and tourists converge to take part in the prestigious festival or rub shoulders with each other.
Each year, hundreds of films from more than 100 countries are screened during the event, with activities centred on the international film industry showcased on the sidelines.
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Notes and Media Contacts »
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Edward D'Mello / Sameena Ibrahim
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
About LG Electronics, Inc:
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theatre systems.
LG Digital Display Company is a leading producer of LCD and plasma TVs and is one of the world's top makers of plasma modules. While focusing on creating well-designed, feature-rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others.
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