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Sunday, November 15 - 2009

American Express energises Charge Cards with greater travel and loyalty privileges

As the region becomes home to more and more affluent consumers, American Express Middle East has enhanced its Green and Gold Charge Cards, offering even greater privileges to Cardmembers for general purchases and travel, customized to support their dynamic lifestyle.

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  • Gold Charge Cards.
    Gold Charge Cards.
American Express Charge Cards are among the most premium Cards offered by the global leader in premium payment products. With no pre-set spending limit and no interest, this flexible payment tool billed in US dollars, is tailored for financially mature professionals and delivers unparalleled travel and lifestyle benefits. It is supported by a comprehensive loyalty programme, Membership RewardsŪ, offering points for every purchase and, redeemable for a range of shopping, travel and leisure offers as well as charitable causes.

Premal Patel, Marketing Director, American Express Middle East & North Africa said that the versatility of Charge Cards is popular both among well established consumers and younger, successful professionals aspiring for better things in life.

"Charge Cards help Cardmembers travel through life with many privileges while having more control of their finances. With the opportunity of having greater purchasing power to meet their lifestyle needs, with the No Pre-set Spending Limit facility, and settling of bills in full at the end of each month." Patel added "Cardmembers have relied on Charge Cards to make large purchases such as luxury yachts, cars, designer dresses and accessories, as well as travelling in style and staying at some of the world's most premium hotels. Therefore we believe the Card is a lifestyle enabler."

The enhanced benefits include travel accident insurance of up to US$ 350,000 for the Gold Charge Card and US$ 100,000 for the Green Charge Card. Travel inconveniences have been taken care of with the addition of a free of charge insurance for missed or cancelled flights and lost or delayed luggage. Additionally, Charge Cardmembers can enjoy online offers through the Selects programme from American Express, giving them access to a wide range of special offers including discounts and value added benefits in high quality shopping, dining, travel and leisure merchants across 50 countries, through an easily navigable website www.americanexpress.com.bh/selects.

Other benefits of Charge Cards include exclusive complimentary access to airport lounges, assured reservations at hotels, companion tickets and upgrades through the International Airline Programme, travel services from 2,200 locations around the world, free Emergency Card Replacement 24-hour Customer Care, Global Emergency Assistance and Express Cash facility.
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About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express.

Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.

American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.

For further information, contact:

Sudha Hemmad / Anjali Dayal
ASDA'A Public Relations
Tel: +971 4 3344550

Ms. Graziela Martins
Corporate Communications & PR Manager
American Express Middle East

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