Ford and Almoayyed Motors bring new edge to hot crossover SUV segment

Guests of the weekend celebration to be held on April 13th at the Club Al Sawani from 9:00 PM to 2:00 AM, will be the first to get a glimpse of Ford's all-new Edge.

Popular DJ Christopher Lawrence, recognized as one of the world's top 4 DJs and producers, will be the F1 Weekend Party guest DJ keeping the upbeat rhythm of the celebration. Over thousands of guests from Bahrain and the Gulf are expected to attend the weekend party.

Besides its dynamic and sporty looks, the Edge is equipped with an all-new 286-horsepower 3.5L V-6 engine and a 6-speed automatic transmission, that promise to deliver performance, quietness and fuel efficiency.

Venkatesh Goud, Almoayyed Motors' general manager said: "Edge is a new and exciting product from Ford not only for its exterior design but the power and driving dynamics features it offers. We anticipate Edge to have a strong connection with the trendy and young customers in Bahrain and remain confident that it will be a big hit with the market."

"Edge underscores the bold and smart design direction for all Ford vehicles going forward," said Hussein Murad, Sales & Marketing director. "Edge also is packed with Ford innovation - from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make serious waves in the hot crossover market this year."

"The youth segment is quite an integral part of Ford's communication strategy and being at the centre of the F1 Weekend Party is a great feat for Edge and Almoayyed Motors," continued Murad.

Modern Design

Edge's visual promise of dynamic prowess begins with its bold front end with its distinctive three-bar chromed grille. An aggressively raked windshield and fast-sloping back window with high-mounted rear spoiler accentuate the feeling of motion. Quad-beam headlamps and a "powerdome" hood accentuate the purposeful front-end look. Standard 18-inch wheels add further to Edge's attractive and dynamic stance.

Driving and Performance

Edge comes with an innovative foundation that facilitates its excellent driving character. The front suspension features MacPherson struts and an isolated subframe, firmly attached in six locations. To further smooth out the ride, hydro-bushings are used.

Edge's all-new 3.5-liter V-6 features a strong, lightweight, die-cast aluminum block and lightweight 4-valve-per-cylinder heads for smooth operation at high rpm. A 10.3:1 compression ratio and close-coupled catalysts will help it meet stringent ultra-low emission vehicle (ULEV) II regulations.

The all-new 6-speed automatic transmission uses a wide 6.04:1 gear ratio to deliver good fuel economy and performance. Short first and second gears provide impressive launch and acceleration, while the tall overdrive gears deliver 7 percent better fuel economy than a 4-speed automatic.

Edge's available intelligent all-wheel-drive (AWD) system was tuned with an emphasis on performance while offering confident all-weather driving. By constantly monitoring and predicting traction, the system delivers torque to all four wheels, even before the wheels begin to slip. An active on-demand coupler can deliver the precise amount of torque to the rear wheels. Paired with available AdvanceTrac® traction control, intelligent AWD can transfer torque front-to-rear and side-to-side.

Great style, inside and out

Edge is designed for style, as well as cargo space and adaptability. For example, the large center console uses a removable divider and tray to organize the space both vertically and horizontally for everything from laptop computers and handbags to coins and i-Pods. An optional concealed plug means that the Edge has four power points, three within the driver's reach, along with a segment-first MP3 audio jack. Small slots molded into the side of the console keep phone and MP3 cords neat and organized. The console lid has a ticket clip, two pen holders and a tissue holder.

Rear-seat passengers can enjoy the available DVD entertainment system with a drop-down 8-inch screen and two pairs of wireless headphones.

Edge comfortably seats five persons, and has available six-way power, adjustable front seats, and spacious adult headroom and legroom for the second row. An easy-to-use available folding front-passenger seat creates an extended load floor. The 60/40 reclining split second row folds to provide a level load floor for carrying equipment in the large cargo area. Edge can transport items as long as 8 feet inside with the front passenger seat folded down. Each rear seat can be folded manually using an industry-first single-hand release or automatically with an available EasyFold™ electro-mechanical remote release accessible from the rear cargo area.

Class Exclusive Vista Roof™

Edge's available panoramic Vista Roof™, features a large 27.3 by 29.4 inch front moving panel and a 15.75- by 31.3-inch fixed rear glass panel, opening up a whole world of possibilities. The large glass roof provides a grand view of the sky above and provides a sense of freedom that accentuates Edge's sporting nature.

Safety Begins with Accidents Avoided

"Edge's confident handling helps drivers avoid accidents, especially when paired with the industry-exclusive AdvanceTrac® with Roll Stability Control (RSC®)," says Stephen Kozak, Ford Safety chief engineer. "Should an accident occur, Edge features a comprehensive package of passive safety features to help provide enhanced safety performance." Ford's AdvanceTrac® with RSC®, standard on Edge, is the industry's only electronic stability control system that uses two gyroscopic sensors to monitor both yaw and roll motions. Monitoring both motions allows for yaw-control enhancements, providing class-leading side-slip and roll stability control.