EMP joins FEDMA

Notes and media contacts

For information on FEDMA : http://www.fedma.org/

For EMP Marketing Communications and Media Related enquiries:
EMP Marketing Department
P.O Box 122222, Dubai, UAE
T + (9714) 337 6333
F + (9714) 336 8797

For More information on EMP products and services, please call 800 EMP

Emirates Marketing and Promotions [EMP]

Introduction to EMP - Corporate profile

Emirates Marketing and Promotion (EMP) is the first federal government entity to be established as a specialized marketing, sales distribution and promotions company. It is subsidiary of Emirates Post and was established in Dubai, UAE on June 2005.

It provided the following core marketing and distribution services:
1) Direct Mail Marketing Services
2) Call Centre Services
3) Promotional services

The company is located at Emirates Post Office, Karama Building and currently employees over 55 staff who came from 10 different nationalities. EMP has established a state-of-the-art call centre and is fulfilling the needs of certain blue chip companies. EMP offer's a reliable data base which has over 2.8 million records with mining, warehousing and segmentation facilities. EMP has the ability to reach over 350,000 post office boxes UAE wide and through it's parent company access to a distribution network of over 75 Post Offices all over the UAE. EMP is positioned as a company providing turnkey solutions for all marketing needs.

1.1 EMP's Vision
To provide an integrated communication platform for customers offering complete turnkey solutions for all marketing needs enabling the creation of one-to-one relationships and long term customer loyalty

1.2 EMP's Mission Statement
To be the first choice for customers in providing complete integrated marketing services including sales channels, distribution network, call centers, direct mail marketing services, promotions etc. and strive for delivering regional excellence and CRM solutions.

1.3 EMP's Corporate Values:

1). Innovation - We will continue to expand product, promotions and service
delivery horizon's by seeking out new ideas and provide innovative marketing platforms for service delivery.

2). Customer Service Excellence - We will strive to provide the highest quality of customer service with attention, care and efficiency and aim to create customer delight.

3). People focus - We will focus our attention on associates, partners and develop long-term mutually beneficial people relationships providing our teams training, development and job enrichment.

4). Security, Confidentiality & Integrity - We will always protect the data and privacy rights of individuals and corporate and delivery services with integrity promoting industry best practices.

5). Financial Strength - We will be focused to deliver the bottom-line and thrust efforts to generate profits/contribution.

As a Marketing Management Organization, EMP provides the following value:
• Direct Marketing Services
• Direct mail - letter, email's, sms's
• Fulfillment services - concept & creative to execution
• Sales Channels & Promotional Services
• Postcard, Platinum & Gold Millionaire
• Call Centre Services
• Inbound and outbound call management services
• Marketing Services Fulfillment Centre

1.4 EMP's Products and Services

EMP Offers several new products and services to provide integrated Direct Marketing Solutions:
1. Database - Mailing List, prospecting list
2. Mailing Services - Mail room, mail management
3. Call - Tele-marketing services (to be proactively pushed as a package)
4. Client database creation, update, maintenance (3rd party jobs and contracts - growth area)
5. Response Management & fulfillment - for ad agencies, corporate etc.
6. Creative concepts - design & production
7. Electronic business solutions - web, DVD's, CD's, etc
8. Integrated Direct Mail Marketing services
9. Promotional services
10. Managed the Post Card Millionaire - UAE's most successful consumer promotion