Xerox Emirates, Emirates Trans Graphics partner to tap printing press sector

The agreement with Emirates Trans Graphics (ETG), announced on the second day of the Gulf Print 2007 trade exhibition in Dubai, will give both companies greater market access and service enrichment opportunities.

Belal El-Banna, Marketing Manager, Xerox Emirates, said Emirates Trans Graphics' history and reputation in the UAE market will enable the solutions provider to be more responsive to consumer needs. ETG is an established reseller of graphic arts machinery and owns a long expertise in the printing industry with a huge client network. ETG provide broadest range of digital print solutions from Xerox to address (New Business of Printing).

"This partnership works on two levels: not only will Emirates Trans Graphics- sell our digital printing solutions to the industry, but it also provides us the opportunity to build relationships and engage directly with our customers," added Bilal. "We are confident the partnership will help us better explore the opportunities that exist in this market."

Mohammed Al Hashemi, Managing Director of ETG, said the newly formed relationship will help the agency extend its horizons.

"As with all companies in the region, Emirates Trans Graphics is facing an increasingly global operating environment, one in which competition is borderless," he said. "Our strategy is to build long-term relationships with our customers, and with their support to maximize the potential of our traditional business. Working alongside a premium partner like Xerox Emirates not only adds depth to our customer offerings, but to provide comprehensive range of innovative solutions from printing till finishing, and also allows us to expand our operating standards."