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Wednesday, November 11 - 2009

LG launches the Shine mobile in Saudi Arabia

LG Electronics, a worldwide leader in mobile communications is launching the new LG Shine mobile in Saudi Arabia.

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  • LG Shine mobile.
    LG Shine mobile.
This full metal mirrored model is the second installment in LG's premium Black Label Series, and is expected to be another best seller like last year's LG Chocolate.

The Shine can be described as the perfect balance between style and technology. It is a stunning full-metal bodied slider phone with a large perfectly reflective 2.2" 'magic mirror' screen. You can access the menu system by the unique and easy-to-use multi-function scroll key. It also boasts a 2.0 mega pixel camera, a multi-media player that supports MP3s, WAV and ACC++, and real spectrum display.

Mr. Simon Lee, General Manager of LG Electronics in Saudi Arabia stated, The Middle East is a vital part of our strategy to become one of the top three handset companies in the world, and Saudi Arabia is our top focus right now. Last year LG proved its strength in the mobile market with the multimillion dollar selling Chocolate and we are confident that it will be the same case with the Shine which will increase our total market share in the Kingdom"

LG has been striving to expand its presence in the mobile market. With the introduction of innovative and stylish phones, they are currently targeting sales of 78 million handsets globally. 13.5 million of those are predicted to sell in Asia, the Middle East, and Africa in 2007. If that is achieved it would show a 113 % increase from last year.
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Technical Specifications:

• Premium, full-metal bodied handset
• Perfectly reflective 2.2" Wide LCD
• Comprehensive Multi Functional Scroll Key
• Superb quality, Schneider-Kreuznach Certified Camera



Design:

• Concept : Perfect balance between design and technology
• Full Metal Body : Surfaces reflective in stainless steel - Simple and sleek with unexposed buttons
• 2.2" Wide Mirror LCD screen : When idle, the display is a mirror, transforming into a normal phone screen when slide open
• 2M AF Camera Certified by Schneider-Kreuznach : Slim Digital Camera Look
• Navigation Key: Multi-functional Scroll Key keeping the handset's features simple and unique - Easy to access menu
• 13.8mm Slim Slider: Extra-sleek design slim enough to fit in a small purse or shirt pocket...even in tight jeans!

Camera / Video Camera:

• 2 Mega Pixel camera certified by Schneider-Kreuznach for clear shots
• Auto Focus & Flash function
• 9 Frame Multi Shots
• 4 different filter effects(Colour/B&W/Sepia//Negative)
• 2.2" QVGA, 262K TFT LCD for clearer and sharper pictures and videos

Video:

• Video can be filmed endlessly according to memory capacity
• PC Sync Download function
• MPEG4, H.263 support

Music:

• MP3 Player
• Multi Codec support
o MP3, MPEG4, WAV, 3GP, AAC/AAC+/AAC++ Multi sound codec support
• 50M Byte Built-in User Memory + External Memory (Micro SD)
• 10 Equalizer effects (General, 3D, Concert, Jazz, Pop, Rock, Dance, Live, Bass, Country)
• Real spectrum

Connect ability:

• Internet
• WAP (2.0)
• Bluetooth (version 1.2)
• Document Viewer (PDF, DOC, XLS, PPT, TXT)
• GPRS, EDGE(Class) 10
• Data/Fax (USB Port)

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system.

For further information please contact:

Wael Sabri
Media Relations Manager
Landmark Public Relations & Events
Tel: +966 2 661 4109
Fax: +966 2 661 4239

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