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Saturday, November 28 - 2009

Lee Cooper to showcase new spring summer collection at 'Spring Fiesta 2007'

  • United Arab Emirates: Thursday, April 12 - 2007 at 11:02
  • PRESS RELEASE

Lee Cooper the world's finest range in casual footwear will showcase their latest spring summer collection at the most popular youth festival 'Spring Fiesta 2007' at American College in Dubai on 13th Friday 2007.

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  • Brands team up at the Spring Fiesta 2007.
    Brands team up at the Spring Fiesta 2007.
Around 30 new styles and trends revolving around the retro look that Lee Cooper's current season footwear embodies, will be featured at the fashion show; where ACD students, who are also professional models, will walk the ramp. The fashion show is called Red & White, based on the brand colors of Lee Cooper, and the models will sport apparel that will be red and white.

Spring Fiesta is an inter-school/collegiate talent competition organized by the Student Council of the American College of Dubai. Started on a small scale in 2001 this festival today is the most famous & reputed youth festivals in Dubai; with almost 20 schools and colleges participating with approximately 750 participants and an overwhelming audience of 2500+. This includes students and families.

Apart from the fashion show the fun filled evening will also feature live performances by DJ Suketu and DJ Sash alongwith popular and all time Middle East favorites RJ Abhijeet and RJ Tia from City 101.6 fm. Special needs Children from Manzil Centre for challenged individuals, will be participating in a talent show during the flow of events; where they will win gift vouchers from Lee Cooper. The T shirts for the Inter- college football and basket ball team matches during the elimination and the final rounds will be sponsored by Lee Cooper.

Reena Bedi, Marketing Manager Shoemart said, "We are happy to partner with Spring Fiesta 2007, as it helps us to directly interact with our target audience thus enabling us to keep in step with international trends. This event also aims to provide a platform for students of the nation to showcase their talent with a social message to the society, " she added.

Jaspreet Singh Pal, Senior Buyer Shoemart said, "Lee Cooper is a 100 year old brand in the market. The range offers a wide variety of styles targeted at kidults (both kids and adults) from Retro Casuals Derby's, Boat Shoes, and Bump toes to Work Boots, Sports Basics and sandals. Since its launch, the brand has become the market leader in the casual footwear segment in the Middle East, and is sold through all Shoemart retail outlets across the country."
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About Shoe Mart:
Shoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under one roof. Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in Dubai, UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest 'footwear and accessories' retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.

Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable - formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoes to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Puma, Red Tape, Reebok and Skechers. One can also find accessories such as belts, jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly's.

For more details, contact:
Rohini Rego / Anju Rajendran,
Partnership Public Relations
Tel: +9714 2820044

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