British Airways creates a new first for young flyers

The British Airways Kids' Council, will consist of 12 young people (aged eight - 14 years) from across the globe and will be chosen by a panel of British Airways marketing and brand experts.

Paul Starrs, British Airways' Commercial Manager, Middle East said: "The aim of the advisory board will be to influence the way in which British Airways as a brand develops its services for this group of people. Children have great imaginations that are free from constraints, so they can provide us with valuable insights and creative ideas. Above all, kids are very honest and will be able to teach us a lot about what really matters when moving a business forward and being in touch with the customer. As such, we'll be looking for honesty, good and unusual ideas, and a sense of fun when recruiting the members."

"Children are very important to British Airways, both those who fly with their families and on their own. We have seen an increase in the number of young people flying in recent years. The children of today are the travellers of tomorrow and we take them seriously as a consumer group in their own right. Forming the Kids' Council will help us shape our service to them," added Starrs.

To apply to be one of the 12 members of the Kids' Council, young flyers should write 200 words in English explaining why they should be on the Council, the ideas they have and the things they enjoy most about flying.

Entries should be emailed to kidscouncil@ba.com, by Thursday, 27th April. The Kids' Council will be formed from the 12 strongest entries with the airline hoping for as much global representation as possible. To qualify, entrants must be aged 8-14 years and have flown on British Airways once in the last 18 months.

Once formed, the Kids' Council will meet twice a year at British Airways' headquarters near Heathrow, the nerve centre of the company where all major decisions are made. Terms and conditions apply.