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Make way for sleek, stylish Varotti timepieces from Damas

  • United Arab Emirates: Thursday, April 12 - 2007 at 11:24
  • PRESS RELEASE

Damas, the purveyor of high style in watch & jewellery in the Middle East, talks about its very own range of luxury watch brand comparable to the world's best.

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  • Varotti watch.
    Varotti watch.
Varotti, one of Damas' prestige in-house watches, embodies excellent design and craftsmanship of an international brand while keeping itself attuned to the soulful character of an Arab lady.

Varotti is a local brand designed to suit the tastes of modern women. Since its launch 2001, it has become very popular not just among Arab ladies but women of all age-groups and nationalities. The Varotti watch is for women who are passionate about distinctiveness and originality. These factors make it a preferred choice as almost all women in the world want to be original and unrepeatable, something that makes them stand out of the crowd.

Essentially feminine, Varotti is as vivid and various as the mind with a beautiful pastel shade to suit each personality. Available in 18-carat white or yellow gold, these watches are embedded with diamonds and precious gemstones in various hues to go with the different moods of a lady.

Paying attention to the specific characteristics of this watch, Varotti is a fusion of classical style and modern mechanisms. Using the best technology, these timeless beauties feature clean, classic designs that incorporate the latest trends and styles in women's watches. You can spot a traditional style, or choose a rather casual one that is perfect for you.

"The Varotti watches are one of Damas' bestsellers which make them so popular and favorite of lady watch connoisseurs in this region. The sales have broken the expected records and we plan to introduce new designs very soon for our customers who are constantly asking for the latest models,"


said Mr. Tawhid Abdullah, Managing Director of Damas.

Varotti watches are for an exclusive clientele and come in a limited production only. It is available at selected Damas Les Exclusives Boutiques in UAE and across GCC & the Middle East.
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Notes and media contacts

The Idea Agency PR Department
Tel: 04 3434424
Fax: 04 3434305

About Damas Jewellery:

From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

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