Tiara Hotels & Resorts makes its official launch onto the international hospitality market

Tiara Hotels & Resorts will appeal to visionary travellers who are tired of the formulaic style and service that is common among other high-end hotel groups. This cutting-edge hospitality venture will allow its guests take control of their environment by offering them the tools to sculpt their own experience each time they visit a Tiara installation.

The first of the Tiara installations will open in Summer 2008 on The Palm Jumeirah followed by a second property on Sheikh Zayed Road in Winter 2009. Others will then follow within the region and internationally.

Tiara Hotels and Resorts is a subsidiary of Zabeel Investments, a UAE-based, multi-diversified investment company, which is focused on commercial real estate development and management, with expertise in equity and asset management.

Tiara Hotels & Resorts is part of this forward-thinking company's expansion plans, which will soon cover a multitude of industries both in the UAE and abroad.

His Excellency Mohammed Ali Al Hashimi, Executive Chairman of Zabeel Investments is proud to introduce this new addition to the company's portfolio. 'I am very confident that under the guidance of Danny Haddad, the CEO of Tiara Hotels & Resorts, this innovative project is going to be a huge success and will revolutionise the hotel industry both locally and internationally,' he says.

Danny Haddad is leading a team of young and dynamic individuals who are responsible for the logistics of creating and launching this new and ambitious brand into the market. With Dubai's reputation for setting trends in the world of hotels and hospitality, Tiara Hotels & Resorts will once again reinforce the UAE's ability to take travel and tourism to new heights.

He explains that, 'Tiara Hotels & Resorts will provide a sculptural landscape for visionary travellers. As a curator of individualistic experiences, Tiara Hotels & Resorts will take ownership of travel and will appeal to those seeking experience over ostentation; thought luxury over bought luxury.'

He adds, 'The next generation of travellers is moving away from the traditional sense of luxury; they want a deeper relationship with their brands and hotels. We will edit the best of the best to give them a totally individual and enriching experience.'