R&M announces 25 per cent ME regional sales come from KSA

R&M will further reflect their commitment to the Kingdom of Saudi Arabia by taking their own stand for the first time at Gitex Saudi 2007 as they believe it represents an ideal forum to meet with existing and potential Saudi customers and partners.

To date, R&M has achieved a strong track record in the Kingdom of Saudi Arabia, particularly in the government services and finance sector. R&M's clients in KSA include the Ministry of Finance, Ministry of Interior, Ministry of Health, Saudi Arabia British Bank (SABB), Saudi Telecom Company, Carrefour Hypermarkets, Al-Hokair Geant Super Markets, King Faisal Specialist Hospital, King Fahd Medical City, King Saud University Libraries and Integrated Telecom Co. Ltd

R&M's stand this year will also showcase a range of products from their latest cabling solutions including the leading 10 Gigabit Ethernet, Security System, and Carrier Cabling Solutions which include Fibre Optic and copper solutions for carrier applications.

Commenting on R&M's participation at GITEX Saudi Arabia 2007, Laurent Amestoy, Regional Managing Director, R&M Middle East & Africa said, 'The Middle East has definitely been the fastest-growing region for us with an increase of over 90% in sales in 2006, year on year. The Kingdom of Saudi Arabia has contributed to more than 25% of this income, making it a key market for R&M going into the future.'

At Gitex Saudi 2007, R&M will be highlighting its top performance 10 Gigabit Ethernet solutions which will be held at the Riyadh Exhibition Center from the 15th - 19th April 2007. The R&M 10 Gigabit Ethernet solutions are considered a new dimension for local data networks. When it comes to 10 Gigabit Ethernet over copper, STAR Real10 from R&M delivers the best that twisted-pair copper cabling offers: Guaranteed 10 Gigabit Ethernet over 100 meters of horizontal cabling - shielded or unshielded. Based on proven technology, Real10 offers the assurance of real 10 Gigabit performance under all conditions.

More than 3.5 million channels with the shielded R&M solution have been installed in enterprise networks worldwide. Without any additional cabling investment needed, users can upgrade to 10 Gigabit Ethernet, enabling not only the realization of enormous speed increases but also the integration of many new applications into their LAN.

R&M pays close attention to absolute quality in the manufacturing process at their Swiss production site located in Zurich. R&M is the only manufacturer worldwide, who tests each Cat. 6 module for all critical transmission values during assembly.

About Reichle & De-Massari
As an independent Swiss family business, Reichle & De-Massari AG (R&M), Wetzikon (ZH), have now chalked up more than 40 years' experience in the information and communication technology market. The firm concentrates on the development and manufacture of future-oriented passive structured cabling solutions for communications networks (Layer 1). Outstanding products in the copper and fiber optics domain have won R&M a reputation as leaders in quality who always provide added value. R&M solutions set standards for modularity as well as convenience of installation and maintenance.

R&M have won market leadership in Switzerland, and are present in 16 further countries with their own subsidiaries and agencies so called MOs (marketing organisations). In many other countries around the world, customers are looked after by well qualified marketing partners.