Maxwell House selection spills over to the Kingdom

Maxwell House Selection is a premium variant, exclusively created for the Middle East region, and marks a major milestone for this century-old, coffee-maker, who has become globally recognized for producing high-quality products.

"Maxwell House goes to great lengths to provide consumers with the finest cup of coffee that is good to the last drop and spares no effort in the process," commented Wael Kaskas, Kraft Foods Marketing Manager, Beverages MEA DM, "We use Arabica beans, the richest-tasting beans, that can take up to five years to grow on trees, and are handpicked from Brazil and Colombia through a very careful selection method."

A household name the world over, Maxwell House caters to consumer needs in every country that it is present in, selling 94 billion cups of coffee per year, and utilizes the world's richest coffee beans. Each Arabica bean is roasted to the heart to unlock its distinct body flavor and aroma to deliver a rich and superior tasting coffee.

"Maxwell's legacy speaks of a tradition that has remained in place for generations, always providing a high degree of consistency in taste and quality with each cup," added Kaskas.