Lifestyle launches perfume division, expands retail outlet at Sharjah City Centre

With the new department, Lifestyle has become one of the licensed retailers in the region for international brands such as Calvin Klein, Cerruti, Canali, Davidoff, Nicole Farhi, Moschino, Loewe, Police and Versace. Occupying a prime location in the store, the perfume department was launched at the Sharjah City Centre outlet, which recently re-opened after undergoing an expansion and interior décor renovation.

"Adding the perfume range to our stock is an important move for Lifestyle. Diversifying our offerings for our customers is a commitment that Lifestyle holds for its customers, who are accustomed to seeing global brands in different sections of the store. Now they can enjoy similar high end brands in the perfume unit," said Sachin Mundhwa, Director - Lifestyle. The division will be incorporated into the Al Ain Mall and the Abu Dhabi Breakwater outlets in the coming months.

In conjunction with the launch of the new perfumery department at its Sharjah City Centre outlet, Lifestyle also launched its renovated retail look. The new interiors feature customised décor for each individual department setting the mood for its specific product offering. The store has expanded from 5858sq.ft to 7127sq.ft and several innovative elements have been added to enhance its ambience and floor layout.

"The new layout distinguishes between the various retail departments in Lifestyle by giving them individual trademarks like colour scheme and décor characteristics. There is a definite change in the entire ambience and feel of the store and the re-design is geared towards making shopping an effortless, relaxing and entirely pleasant exercise for our customers," stated Mundhwa.