Abu Dhabi National Exhibitions Company appoints Turret Media as official venue media partner

The opening of Phase 1 provided more than 28,000 square meters of gross exhibition space, and has a total gross floor area of 94,000 square meters. Phase 2's completion in 2008 will add a further 27,000 square meters of gross exhibition floor space, a 6,000 seat multipurpose conference hall, an additional 14 meeting rooms, 30,000 square meters of outdoor exhibition space in a central plaza, and parking for 8,000 cars - creating one of the Middle East's largest purpose built exhibition and convention facilities.

The new venue offers a wide range of media opportunities designed for exhibitors and exhibition organizers to make the most out of their activities at the venue.

Turret Media, recently appointed by ADNEC as the official media partner for the venue, is entrusted with the selling of media in the concourse and the outdoor areas of the venue.

Paul Vincent, ADNEC Sales & Marketing Director explained on the award of the tender: "Turret was chosen from among its competitors because of its understanding of the media requirements of the management of the exhibition centre, and their ability to balance these requirements with those of the exhibition organizers, as well as the exhibitors and sponsors."

Ali Faour, Chief Executive at Turret Media added: "We understand the intricacies involved in presenting a cohesive media landscape to the visitors of the centre, providing exhibitors with maximum exposure, while safeguarding ADNEC's aesthetic considerations and fulfilling the media requirements for the exhibition organizers."

Outdoor media remains one of the region's most effective methods of advertising. During specialized events, this gains added impact because the media is focused on its target customers, rather than at wider segments of the population.

"Visitors to exhibitions are coming to a destination that is specifically tailored to their needs. They are visiting with the intention to discover, evaluate, compare, and purchase. We are in the enviable position of providing the beneficiaries of media at the exhibition centre with the means to make the most out of their exposure to a focused target market that is poised for taking action." Added Gary Gilmour, Sales Director at Turret Media.

ADNEC is expected to host over 30 events this year, growing to over 50 in 2008. These events will have a ripple effect throughout the capital, creating jobs, developing business opportunities, stimulating infrastructure development, and acting as a catalyst for growth and an economic engine for the capital. This is forecast to deliver AED 19 billion in economic opportunity over the next ten years.