Abu Dhabi to get dedicated LG I.T. products store

The Dhs.3m investment will be the second PC Link Gate store in the Emirates to showcase the global and regional digital leader's I.T. range.

The new store, due to open first quarter 2003, will be on Hamdan Street in the heart of Abu Dhabi's 'computer quarter'. The two-storey outlet will take up a total of 2,400 square feet and comprise a display area, service centre, offices and storeroom.

'PC Link Gate will focus its product range towards the corporate and public sectors of the Abu Dhabi market,' said Mohammed Katout, Managing Director, PCI.

'PCI's strategy for Abu Dhabi is to offer full system support when bidding for business. In certain circumstances, this will involve partnering with software specialists to provide synergy to LG's hardware backbone but PCI will be the facilitator for a complete systems solution.'

Earlier this year, PCI launched the PC Link Gate branded store concept with an outlet focusing on the retail market, at Computer Plaza in Dubai.

'We're expecting PC Link Gate to turn the market on its head in Abu Dhabi by offering a completely new experience in systems support,' said Katout. 'The success of the Abu Dhabi franchise will also mean a rollout to other Gulf states.'

The development swiftly follows LG's recent launch of new monitors at the Middle East's largest IT exhibition.

'We launched 17 new monitors at Gitex this year to give LG the broadest product range in the market,' said Mr P. C. Choi, Managing Director, LG Electronics Gulf FZE.

'LG is continually looking for ways to improve its product range to give customers greater choice, value for money and leading edge designs, and we will continue to introduce products ahead of the technology curve, enhancing our market leading status.'

ENDS