IF Boutique launches in Dubai

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IF Boutique, situated on Umm Al Sheif Street in Umm Suqeim, brings to Dubai the latest collections from renowned designers including, Comme Des Garcons, Yohji Yamamoto, Martin Margiela, Junya Watanabe, Ann Demeulemeester, TAO, Johnny Farah, Ivan Grundahl and Marc Le Bihan to name but a few.

Maya Shehadeh has worked in the fashion industry for 22 years and is the lady responsible for bringing these amazing collections to Dubai, many for the very first time; 'Dubai is not short of designer labels but I saw the opportunity to bring something different to this exciting city - a refreshing location and mix of collections that truly put style on a different level'.

The discerning customer with an eye for classic, elegant and sophisticated designs will find the latest collections from 54 different brands, mixing avant garde haute couture, classic lines and fantastic accessories that look set to raise the bar for the style conscious women of Dubai.

Shehadeh added; 'Before opening the boutique I thought long and hard and researched the market to ensure there was room for another boutique. My objective was to set completely different standards in fashion retailing by finding a niche and need which I believe has not been catered for in Dubai until now. IF is a family business, my aunts and uncle opened the first IF Boutique in Hamra, Beirut in 1972, then in 1979 opened the boutique in New York. Their's was the first store in the Soho area. My family have since opened another two IF Boutiques in Beirut. Ours is truly a family of fashion pioneers.'

Stepping into the boutique is aking to entering a style oasis, cool and calm, with a richness that exudes from each design. IF Boutique and it's dedicated and knowledgeable staff cater to the shopper seeking to express their individuality and unique sense of style.

IF Boutique is dedicated to being at the cutting edge of fashion and style - Shehadeh herself dresses in the designers she carries, concluding, 'I have one basic philosophy in life when it comes to dressing - be comfortable and true to yourself.'