LG introduced its Healthcare Collection at a gala dinner in the presence of more than 1,500 special invitees who included journalists, doctors, dealers and trade, who came to Dubai from 19 countries in the Middle East and Africa.
The event was held at Dubai's well-known landmark, Jumeirah Beach Hotel, on Monday night.
The Healthcare Collection is a comprehensive range of digital appliances designed to provide optimum healthy and hygienic conditions in homes and offices and further reinforces LG's leading position in the world's appliance industry.
"The Healthcare Collection and our performers at the VIP dinner share one thing in common - they have an instant connection with their audiences," said Mr. K.W. Kim, President of LG Electronics - Middle East and Africa. "The presence of high-profile entertainers at this event adds an extra glamour to our attractive Healthcare range."
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LG's Healthcare Collection makes a grand entry into Middle East and Africa
- United Arab Emirates: Saturday, April 21 - 2007 at 10:56
- PRESS RELEASE
Global and regional digital leader LG Electronics celebrated the Middle East and Africa launch of its Healthcare Collection
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Notes and media contacts
For more information, contact:Hamad M Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3415588
Edward D'Mello / Sameena Ibrahim
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3370515
About LG Electronics
LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of USD 38.6 billion - LG Electronics is the world's leading producer of CDMA handsets, air conditioners, optical storage devices, DVD players and home theatre systems.
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
Posted by Lara Lynn Golden, News EditorSaturday, April 21 - 2007 at 10:56 UAE local time (GMT+4)
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This article was updated on Tue May 01 2007.
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