du stand to 'add life to life' for MECOM visitors

du will showcase its products and services at the du stand during MECOM, currently being held in Abu Dhabi from 22-25 April.

Popular TV celebrities George Kordahi and Cyba Audi will be on hand to liven up proceedings with a daily quiz 'Did you know?'. The quiz is designed to educate MECOM visitors on the various products and services that du offers, with attractive prizes to be won.

In addition to being one of the Platinum sponsors, du will also be providing the latest in telecom technology to support the media through their sponsorship of the MECOM media centre. du's state of the art media centre hosts advanced network functionality for timely downloading and dissemination of press releases, news items and other media material. In addition, an interactive portal keeps users abreast of all the latest developments and announcements at MECOM including scheduled press conferences, seminars and events.

'MECOM, which is held for the first time in Abu Dhabi, gives exclusive telecommunications focus, which is a dynamic growing industry in this region. There is no better opportunity to showcase all of du's exclusive and innovative products and services to industry figures and customers alike,' said Osman Sultan, CEO of du. 'The stand has been strategically designed to feature all these services in a convenient and flexible environment, giving a taste of the overall experience we aim to deliver to our customers.'

The stand features an extensive array of du's first of its kind current and new services, some of which have been revealed during this year's exhibition. Mobile TV offers customers 20 channels to choose from, catering to varied tastes in an easy-to-use format. Stand visitors also have the opportunity to explore Video Calling, Mobile Broadband and My World, giving customers the freedom to get the latest news and sports, the latest tunes, find the greatest restaurants, play games and much more, from the comfort of their mobile phones, wherever they are.

du is also displaying Self Care, giving customers the independence and freedom to manage their own du mobile accounts and take control of their telecom needs. Along the same lines as Self Care, Mobile Payment will be showcased to give customers a glimpse into yet another product to make their du experience a convenient one.

'Our stand serves as an ambassador in delivering our message of convenience, efficiency and totality as fundamental elements of our telecommunications experience,' said Sultan.

The stand is also covered by du's WiFi service, showing how customers can stay connected - surf the web and check emails - wherever they are and whenever they want. Information is also provided on du's International Roaming, Me&Mine services and Caller Tunes, offering a great choice of tunes from Arabic to Bollywood and international tunes.

du Home Services is also being showcased, displaying the best in landline, broadband and TV services. du representatives will be demonstrating the E-shop, a website which will enable customers to buy du packages, mobile phone and accessories from the comfort of their home and to enjoy exclusive online offers and free delivery. du's interactive television, IPTV, will also be on display for visitors to experience at the stand.

To complete the experience, du will also have a mobile services customer help desk to address customers' enquiries and provide information in a friendly and personal setting.