Beautyworld and Wellness and Spas trade shows put spotlight on Dubai

Organisers Messe Frankfurt have confirmed that the two shows have attracted the industries' leading names eager to capitalise on the growing reputation of the emirate as a must-visit destination for luxury makeovers and rejuvenating breaks.

Exhibition Manager for Wellness & Spas, Susan Amin, is in no doubt that the Wellness and Spas event will cement the city's status as a haven for travellers seeking a recuperating vacation. "Of the four world class spas that were voted as being located in the Middle East by the Leading Hotels of the World group, three are to be found in Dubai," she says. "Not only that, hotels in Dubai offering such amenities are increasing by 17% per year and by 2015, it is highly likely that there will be more than 200 establishments containing world class facilities, making the city the top spa destination in the world.

This year's Wellness and Spas trade fair is perfectly placed to outline the new trends and popular treatments within this burgeoning industry; such as medical spas, dry and wet spas, space humidification, aromatherapy and relaxation techniques." Ms. Amin adds.

Sales of cosmetics and beauty products across the Middle East grew by 12% to reach AED 8 billion last year and Beautyworld 2007 will be highlighting the latest from the world of fashion and style. "Beautyworld will have a number of interactive professional competitions designed to involve the audience," remarked Beautyworld Exhibition Manager, Heather Nix. "The Walk of Beauty has the region's top hair cutters demonstrating their skills with scissors and tongs and will culminate in a catwalk display, just like the major fashion shows. Our Nail Competition will be equally as exciting and will feature leading manicurists applying their artistic talents to fingertips," she says.

In addition to specialised displays, such as natural cosmetics and male grooming products, Beautyworld will also have an exclusive area titled "Passione," which is dedicated to offering all-in-one beauty solutions at an affordable price. "Women in this part of the world have a passionate relationship with jewellery and that is why we decided on the name "Passione" for this display," says Ms. Nix. "The pieces in this section are available in beauty salons throughout the Middle East, so they represent great value and a one-stop solution for all the customer's cosmetic needs," she adds.

Wellness and Spas 2007 and Beautyworld 2007 will feature over 950 exhibitors, representing 1500 brands from 55 countries. Over 10,000 visitors are expected over the three days.