Arab Media Forum honours MBC Group Chairman

The AMF announced its decision last week in Amman, Jordan.

Ali Al-Hedeithy, MBC Group Director General, received the award on behalf of Sheikh Waleed from the Prime Minster of Jordan, Dr Ma'roof Bakhit.

The award was determined by a poll in which more than 2000 Arab media professionals participated to select those who have contributed to the positive development of Arab media.

Commenting on the award, Sheikh Waleed said, "It reflects the professionalism of MBC's approach to broadcasting, and the leading role MBC has played in the progress of Arab media throughout the region."

Sheikh Waleed confirmed that MBC Group remains committed to better performance, and will continue to provide new and innovative media options according to audience demand and the subsequent strategies developed by the Group.

"MBC has been able to successfully build a portfolio of brands without cannibalising our flagship - MBC1. Ultimately, we've done what every other broadcaster in the region wants to do: diversify our offering to grow market share by delivering quality content, viewer reach and relationship and continuing consistent growth in ratings," concluded Sheikh Waleed.

Hedeithy expressed his pride in accepting the award on behalf of Sheikh Waleed and stated that, "He has a clear vision of the future of the media industry and this is reflected clearly in the professional performance of the group."

In 2006, Sheikh Waleed was awarded the "Knight of the Arab Media' award by the Arab League for his role in the Arab media industry.