Khalifa Al Shamsi, Vice President- Marketing (Consumer & SMB), Etisalat, said: "Etisalat will showcase an extensive portfolio of rich multimedia services that are used and appreciated daily by our customer base of over 5.7 million. The main thrust of Etisalat's MECOM participation focuses on mobile multimedia, and how this is put to work in both business and personal life."
"Etisalat has also divided the experience zones within its stand into three distinct areas- Business Time, Family Time and Extra Time. Each of the services in the sections, whether currently available of slated for future launch, are designed to enable the user to maximize productivity in that particular time", he added.
Some of the recently-launched and expected mobile innovations to benefit personal mobile usage and family time include video calling and conferencing, mobile TV and mobile commerce. This will enable Etisalat customers to make the most of their leisure time in the company of family and friends, and enjoy a multimedia experience through Etisalat's best use of technologies. Mobile commerce solutions include mobile payments and credit transfer, which enable people to carry out various transactions or transfer calling credit to friends and family from their mobile phones.
To aid Etisalat customers in making the most of their business time using Etisalat's personal services, Etisalat is displaying its services and benefits such as 3.5G data services, mobile messaging and an extensive roaming network. The messaging and high-speed high-bandwidth data access facilities enable businesspersons to stay in touch with their information and contacts even when on the move, and are never far from their decision-making aids. Solutions such as Etisalat's BlackBerry also enable real-time synchronization with corporate emails, over a secure network.
An extensive roaming network though Etisalat's agreements with over 420 operators around the world enables world travelers to continue to be reachable on one number, and enables seamless business around the globe.
Etisalat's Location-based services too will be demonstrated, which are designed to enable the user to maximize the benefit of their business or family time, and in the process gain some extra time. This service is already widely-used around the UAE, and enables people to find locations of interest nearest to them, whether they are banks, ATMs, restaurants or hospitals. Users can even position their location on a map to share with their friends or business associates.
Etisalat has backed its commitment as Platinum Sponsor of MECOM by also sponsoring the Registration Desk, Internet Centre and Delegates Café, which will be accessible on all the days of the event, from 22nd to 25th April 2007.
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Etisalat presents pioneering rich multimedia services at MECOM 2007
- United Arab Emirates: Sunday, April 22 - 2007 at 13:05
- PRESS RELEASE
Etisalat is promising delegates to MECOM a rich multimedia experience. Futuristic presentations, infotainment and demonstrations of a whole range of telecom services can be seen and experienced at Etisalat's stand, which is also the largest within the MECOM exhibition area.
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Service DetailsEtisalat's Mobile TV service has been launched recently, and brings 14 channels to 3G handsets for AED 39 a month. Customers can subscribe simply by sending 'r mtv' as SMS to 1010.
Video calls can be made by any Etisalat customer with a 3G/3.5G handset, and there are no registration or rental fees. Customers can simply call 125 to set up their accounts for video calling. Usage charges are AED 0.75 per minute. Etisalat's extensive 3G roaming network enables customers to make video calls to international destinations or while roaming in the partner networks.
Multimedia Messaging Service (MMS) is available to any Etisalat customer with a suitable handset, and there is no registration or monthly fees. MMS users can send and receive sound clips, images and video, apart from text. To register, simply send 'r mms' as SMS to 1010. MMS messaging is also possible while roaming in more than 180 networks worldwide, and International MMS allows the sharing of MMS messages with overseas contacts.
3G Data services enable high-speed and high-bandwidth Internet browsing on a mobile phone, and on Etisalat's 3G/3.5G network that covers over 92% of the nation, this means excellent connectivity at high speeds. Etisalat announced recently a number of packages and pay-per-use options for Etisalat mobile customers to suit their needs.
Etisalat's BlackBerry service is now available for individual users, without the need to synchronize the BlackBerry with a corporate server. The BlackBerry Internet Service (BIS) allows customers to add up to 10 email addresses, and is available at AED 185 for unlimited domestic access, and AED 295 for unlimited global access. To subscribe, Etisalat postpaid subscribers can simply send 'r bis185' or 'r bis295' to 1010. BlackBerry devices are available from Etisalat Business Centres, and will soon be sold from partner outlets.
Location-based Services provide information in two innovative ways- 'Mobile Map' and 'Nearest'. Mobile Map enables the user to receive a map showing their current location, with the option of forwarding this map to other mobiles or emails. The Mobile Map service can be accessed via SMS, WAP, MMS and web channels.
Using the service is as simple as sending an SMS with the letter "m" to 1333 and the customer will receive an SMS with their location, in addition to a WAP link to view the map. To receive the map of one's current location via MMS the customer can send an SMS with "m mms" to 1333. For complete listing of all the available options nearest to them, customer can send "mlist" to 1333. Each location request is charged at AED 0.80 and all SMS requests are charged at standard SMS rates.
Credit Transfer is a service recently launched by Etisalatfor its customers to recharge their accounts and transfer credit in a simple and convenient manner. It allows both prepaid and postpaid Etisalat mobile customers to transfer calling credit to an Etisalat prepaid mobile account. The customer who wishes to transfer credit has to enter *100*050xxxxxxx*amount#. This service is provided free of charge, and Etisalat has instituted daily and monthly limits, to safeguard customers.
Press release issued by Corporate Communications Department - Etisalat
For further media information, please contact:
Ahmed Bin Ali, Vice President - Corporate Communications
Tel: 02 6182173
Fax: 02 6334448
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, April 22 - 2007 at 13:05 UAE local time (GMT+4)
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