Europe's number one marketing strategist to speak in Dubai

Notes and media contacts

For more information please contact:
Priya Azaredo
GBC Events
Tel: +971 (4) 349 6663
Mob: +971 (50) 850 4361

About Professor Malcolm McDonald

Professor Malcolm McDonald MA (Oxon), MSc, PhD, DLitt. FCIM FRSA was Head of
Marketing and Deputy Director of Cranfield School of Management, where he had special responsibility for international research in marketing strategy, key account management and e-business. He has extensive global experience in academia, marketing research, consultancy, along with industrial experience, which included a number of years as Marketing Director of the drinks manufacturer Canada Dry.

Professor McDonald remains Chairman of six companies, and spends much of his time working with the operation boards of the world's biggest multinational companies, such as IBM, Xerox, BP, and Emirates, in many countries across the world, including the Middle East.

He has written 41 books, including the best seller 'Marketing Plans; how to prepare them, how to use them'. His latest book 'Marketing Due Diligence' has just been voted Marketing Book of the Year in the United Kingdom.

Malcolm is known as a creative and ground breaking strategist. The unique range of practical seminars and workshops he offers provide companies with the latest business strategies and key skills to enable them to achieve profitable growth. His clear minded approach to solving marketing challenges will help your company achieve a profitable and sustainable future.

Malcolm regularly visits the UAE and, in addition to his many public workshops, he has provided in-house workshops for the top management of many of the UAE s leading organizations, such as Emirates Airlines, Etisalat, and Abu Dhabi Commercial Bank.