Samsung Electronics strengthens Home Appliances business with launch of world-class air-conditioning range

Along with the newly launched M-Series and F-Series, the three split-type models are expected to drive the growth of Samsung's Home Appliances business in the Middle East.

The Samsung patented Micro Plasma Ion, embedded in the V-series - the hallmark of the new range - generates active hydrogen atoms which combine with oxygen ions to strongly purify the air by decomposing viruses, bacteria and allergens.

All the new models feature the cutting-edge Samsung technology - Good Sleep Mode - that automatically adjusts the room temperature and maintains the optimum skin condition during the three stages of dormancy: 'falling asleep', 'sound asleep' and 'wake up'.

The technology was developed based on worldwide studies conducted by Samsung on human dormancy revealing a decline in the quality of sleep has harmful effects on a person's mental and physical well-being.

According to Sang Yoon Kim, director of the Home Appliances Division at Samsung Gulf Electronics, the launch signifies a break-through in the air-conditioning industry as it effectively combines cost-savings, outstanding performance and improved quality of life.

Kim said:

"This new range is at the forefront of the region's air-conditioning industry as it consolidates high quality air-conditioning and temperature control functions, up to 30% energy saving and improved physical and mental well-being."

"This new range signified Samsung's growing focus on developing technologies that improve the quality of life. The Micro Plasma Ion technology has been developed to combat common diseases and prevent their spread, whilst the Sleep Mode provides a precise temperature control program that maintains an optimum temperature for the skin during the three stages of dormancy," continued Kim.

The Good Sleep mode automatically cools down the room temperature as the person falls asleep, maintains a wavy temperature control and insensible air stream during sleeping hours and progressively increases the room's temperature as the person wakes up to raise the human body temperature for a refreshing wake.

The mode has further proven to decelerate skin aging and saves up to 30% energy compared with a normal cooling system.

Commenting on the product launch, Wafik Bahlwana, executive director at Juma'a Al Majed said: "Samsung has been our strategic business partner for over 29 years and this launch continues to signify the company's growing strength in the home appliances industry. Our customers know that when they choose Samsung products, they receive the promise of excellent quality and unparalleled performance".

The range is now available at all Al Juma'a Majed stores across the region.

For the Middle East & African region, the Samsung air conditioners are further equipped with the UTR Compressor Plus (Ultra Tropical Rotary Compressor Plus) which is a complete trouble-solving broker in unbearably sultry areas. The products are also accompanied with the silver-nano Coated Evaporator & Filter, which gives a treatment for fresher and healthier air.

To showcase the new range to channel partners, Samsung is holding a distributor road-show across the UAE, Kuwait and Qatar to provide hands-on advice and training to the respective partners in each country.