Alfardan Automobiles BMW Group first quarter sales results up 14 per cent

Compared to the same period last year, sales in the first three months of 2007 have risen by 14% with especially high demand for the innovative all-wheel drive Sports Activity Vehicle X5.
The BMW 7 Series maintained its leading position amongst the BMW product range followed by the BMW 5 Series and the new BMW X5. BMW 3 Series sales are also recording their highest levels ever.

"Our continued growth is attributed to many factors" said Naim Majdalani, Director of Sales and Marketing, BMW Group, Alfardan Automobiles. "Our well known premier brand is supported by industry leading services which meet and even exceed the high expectations of our esteemed customers. Demand can be strong for premium cars, but only if we deliver the highest level of total ownership experience - and this we strive to do. BMW offers cars with a unique and pleasurable driving experience - we support that by continuing to invest heavily in all areas of our operation, providing full commitment to the BMW Group brands, the customer and within the dealership as a whole. As a result, we believe that all these winning factors provide our customers with a sound investment decision over their vehicle purchase and provide true value".

Alfardan Automobiles offers tailor made services including a wide range of financial and insurance facilities. In addition, the three-year unlimited warranty and the exclusive 'BMW Service Inclusive' package, which covers vehicles starting from three years or 60,000km extendable upon customer request giving the owner peace of mind and increasing the car's resale value, is offered.

Mr. Majdalani also gave credit to Alfardan Automobiles' dedicated employees who put customer satisfaction at the top of their agenda. "We have invested heavily in training our sales and after sales personnel and it is paying off. Our philosophy is to ensure that every single person who walks into one of our facilities can immediately enjoy the experience of a prestigious range of vehicles shown off to best advantage in a luxurious ambience and be assured of a commitment to customer satisfaction that is second to none."