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Thursday, November 26 - 2009

Gargash Enterprises launches Mercedes Benz C-Class in Dubai

  • United Arab Emirates: Tuesday, April 24 - 2007 at 11:56
  • PRESS RELEASE

Gargash Enterprises, General Distributor for Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, has launched on 21st April 2007 the all-new Mercedes Benz C-Class in a record-breaking convoy for a total of 153 cars, which started at Madinat Jumeirah.

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  • The record-breaking event at Madinat Jumeirah.
    The record-breaking event at Madinat Jumeirah.
For the first time in the UAE, a Guinness Book of World Records adjudicator was present to announce the record. "I am delighted that our customers were instrumental in this event; without them we couldn't have done it. Their enthusiasm was outstanding and a joint effort by the organizers and supporters was key to the success of the day," said Richard Barber, General Manager of Gargash Enterprises.

The highlight of the day was the entertainment. Enjoyable activities included performances by various talented artists and new world record attempts by the guests such as 'most apples bobbed in one minute', 'fastest time to eat Smarties with chopsticks', 'most spoons balanced on the face', and more.

All guests, young and old alike, were eager and determined to break current records, to win a range of fantastic prizes such as Virgin Atlantic airline tickets and Bab Al Shams Desert Resort & Spa and Madinat Jumeirah dinner vouchers. Mohamed Ahmed Elkhouly broke 2 world records, bobbing 21 apples in a minute, and holding 36 pegs in his hand at one time.

Tug-of-war, bouncy castles, horse rides, game booths and an exclusive Playstation 3 zone added to the delight of all those attending. The man on top of the world was Mr. Alexander Kajo, who took home a brand new Mercedes-Benz C-Class, courtesy of Gargash Enterprises, which was the finale of the day.

A gourmet barbecue buffet was laid out for the guests to savor, and for those who wished to relax after the delicious meal, there was an Arabic sheesha lounge set up as well as soothing massages and luxurious manicures. DJ CatBoy presented the day, providing the latest updates on the convoy and the exciting event live to Dubai 92FM. Attended by over 550 multi-cultural and affluent guests, the event was certainly an exciting and unique way to celebrate the launch of the all new C-Class in the UAE.

"With the generosity of our much appreciated supporters, Gargash Enterprises' guests had a fabulous day and were well looked after. We would like to thank all of those who helped to make this special day what it was," Barber continued. The supporters included Virgin Atlantic, Bab Al Shams Desert Resort & Spa, Seddiqi Jewellery, Coca Cola, Red Bull, Madinat Jumeirah, Shell, Soothe, Tips & Toes, and Masafi.
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Notes and media contacts

For press enquiries, please contact:

Didem Turkmen/ Sandra Schneider
Rawaj International FZ-LLC
T: 04 - 3913567

Soothe Massage & Retreat
Soothe Massage & Retreat is a new massage concept house that is all about providing professional massages within the corporate environment to help escape stress. It is to be launched in May 2007, first in shopping malls followed by corporate settings. The philosophy behind Soothe is to offer massages that revitalise your body, increase your energy, and help to relax overworked mind and muscles.

Tips & Toes
Tips & Toes, created in January 2005, is the first Balinese concept Nail Haven to open in the UAE, with outlets in Dubai, Abu Dhabi and Sharjah. Tips & Toes offer a wide array of services ranging from manicure, pedicure, hand and foot treatment, nail extensions and art, to reflexology. Their aim is to maintain a corporate, uniform identity throughout all outlets, servicing clients whose exquisite taste and desire require the highest standards.

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