Areej celebrates its 15 year anniversary

To mark the occasion, Areej hosted a 15 day celebration in its stores with a number of make-up and beauty events, exciting in-store activities and incredible offers on premium brands.

TJ Van Rooyen, Areej General Manager, comments: "Our consistent efforts have resulted in Areej being recognized as a driver of the region's beauty retail industry. Areej offers a dynamic shopping experience, regularly giving the customer added value through great offers and excellence in service. Special importance is placed on customer service, with Areej's highly qualified beauty consultants always ready to deliver professional advice and guide customers to find the most suitable beauty solution."

Turning 15, Areej has plenty to celebrate. From its inception in 1992, with its initial store in Burjuman, Dubai, Areej brought to the Emirates its first dedicated premium retailer for perfume and cosmetics. Enjoying a retail development that parallels the UAE's swift pace of growth, Areej today boasts a network of 14 stores in the UAE and Oman, averaging an impressive double digit annual growth consistently over the past few years. Areej, meaning 'scent of a flower' in Arabic, has evolved into a leading retail chain of international standard that distinguishes itself by retaining a balance between a pertinent product range, personalized service and contemporary look and feel.

As the market matures, Areej continues to address its consumer's evolving needs. It has extended its product range to include men's grooming and a number of holistic and alternative brands, such as Strivectin, Mario Badescu and Acca Kappa. Areej has also introduced specialized make-up and beauty services, as well as a number of exclusive in-store events with visiting international beauty experts. A noteworthy concept initiated by Areej is Beauty Extravaganza - an exclusive annual 20-day fragrance & cosmetics event that is the first of its kind in the UAE. Customers benefit from a number of special offers on premium brands like Guerlain, Christian Dior, Estee Lauder, Lancome, Clinique, La Prairie and many more. They are also encouraged to pamper themselves in-store and enjoy exclusive makeovers, skincare and fragrance layering events.

As part of its ongoing quest to serve its customers and its society, Areej continues to stress the importance of taking an active role in initiatives towards the benefit of the environment. Working closely with the Dubai Municipality each year, Areej participates in campaigns that aim to preserve neighborhoods, improve environmental awareness and emphasize the importance of waste management.

Especially organized for the Anniversary and offered exclusively through Areej were a series of make-up events held in collaboration with brands like Pout, Scott Barnes and Serge Louis Alvarez (SLA). Areej ColourPro professionals held make-up demos and makeovers, revealing the 'must-have' looks of the season and discussing beauty trends at three of the UAE's leading shopping centers: Mall of the Emirates, Mercato and Marina Mall. A blend of nudes, purples and pinks were presented as colours of the season, radiating a vibrant and feminine appearance.

The year will continue to see interesting activities and product launches across various Areej stores. In addition to ongoing mini make-up and beauty events, customers can continue to visit any of the Areej stores and receive a complementary mini facial, a skincare consultation, or a fragrance layering session. Areej's beauty experts will advise pre-booked customers in areas relevant to their individual needs.