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"In 2006 we set a new direction aligning all of our businesses under the umbrella of a new holding company, created new companies, added new international programs and services and have recently relocated into our into our new state of the art facility on the Airport Road. We also established a new vision - 'Aspiring to inspire' through innovation, knowledge and excellence. In line with this vision, we wanted to create a master brand for the Holding Company and new subsidiary companies, with the exception of Al Quds College, that more accurately reflects who we are today and where we are growing to,"
Mr. Ibrahim Al Safadi, CEO, Al Quds for Education, Training and Consulting.
Mr. Safadi continued, "Our aim in everything that we do is to establish new standards and we hope to do the same with our brand - to ensure it is captivating, distinctive and communicates our promise to our stakeholders. The selection process to choose the branding agency was rigorous and we were truly inspired by the great work that is being done by agencies in the region. However, BrandCentral's passion, combined with their strategic guidance and outstanding creative capabilities made them the perfect partner."
"We are thrilled to partner with the Al Quds Group on this significant project and are confident that, together, we will be able to create something very unique and special, just as they are. The brief is very challenging, but this is a company that believes in the value that creating a strong and distinctive brand can bring to an organization. Its history as a leading Community College in Jordan, its new international school partnerships, and its other innovative businesses clearly reflect the benchmarks the Group is setting in every way. The brand will be no different - we will create a brand that is the one to be benchmarked against, in Jordan and the region," Mr. Abdo Saleh, CEO, BrandCentral.
The brand project is expected to be completed in the summer of 2007.
Posted by Lara Lynn Golden, News Editor
