Pehla and NDTV 24x7 renew partnership

Based in India, NDTV 24x7 caters largely to the Indian population residing in the region. Via Pehla, it has proven to be immensely popular in the Middle East.

Over the years Pehla has brought every prominent South Asian channel to its viewers in the Middle East. Be it movies, sports, news, music or infotainment, viewers have always had their faith rewarded with Pehla.

Mr.Vinod D'Mello - Executive Vice President, Network Development & Marketing of Arab Digital Distribution (ADD) said, "It is an honour to have such an acclaimed news channel on our platform which brings impartial and credible news coverage to our viewers and are hence pleased to have our association with NDTV 24x7."

NDTV 24x7, India's leading television channel featuring balanced news, views and updates has become synonymous with groundbreaking coverage. Backed by a team of award winning newscasters, NDTV 24x7 has carved a distinctive identity of its own among the news seekers across the Middle East.

Apart from news, the channel also features outstanding shows like 'Walk the Talk' where eminent personalities travel with noted journalist and renowned editor-in-chief of Indian Express Shekar Gupta to a place of special relevance to them and converse about their life's journey.

Another highly popular programme 'We, The People' has one of Asia's preeminent journalists Barkha Dutt guiding an in-studio audience as they question panelists on the most crucial and influential issues of our times.

Speaking on the renewal of their association with Pehla, Mr Rahul Sood - Vice President, Network Distribution & Affiliate Sales NDTV 24x7 said, "As a channel we aim to reach out to the largest possible audience. We have had a wonderful relationship with Pehla and are very pleased to continue our association with them."

NDTV 24x7 is currently available to all Pehla subscribers.