Adobe launches next generation Internet video solution

Adding to an emerging ecosystem that enables new ways to distribute and monetise media, Adobe Media Player helps view high-quality content both online and offline.

Leveraging Adobe's Emmy® Award winning Flash® architecture, the Adobe Media Player delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.

"With the regional business and consumer multimedia sector growing at an exponential rate, the Adobe Media Player will greatly benefit users across the region," said Jacob Alex, Adobe's Middle East Channel Manager. "The Adobe Media Player is a key part of our developing solutions environment for the creation and delivery of next generation Internet video that complements and leverages other Adobe components."

Available as a lightweight download, the Adobe Media Player delivers innovation for both viewers and content owners. For viewers, Adobe Media Player enables higher quality Flash format playback and the ability to download and view videos offline. Users can also benefit from the player's many ways to discover interesting new shows, full screen playback, one-click viewer ratings and a powerful Favourites feature that automatically downloads new episodes of favourite TV shows or video podcasts.

"Adobe Flash has revolutionised the distribution of video content across the Internet and Adobe Media Player builds on this leadership position," said Bruce Chizen, chief executive officer, Adobe.

The player is cross-platform, based on open standards -- including RSS and SMIL -- and brings viewers the highly desired ability to play the Web's most popular video format outside of their browser.

For content publishers, Adobe Media Player enables better ways to deliver, monetise, brand, track and protect video content. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play.

Adobe Media Player enables a wider selection of monetisation and branding options including viewer-centric dynamic advertising and the ability to customise the look and feel of the player to match the theme of the currently playing content. The technology provides content publishers a standardised toolbox to compile permission-based analytics data, both online and offline.

Building on Adobe's rich history of document protection technology, Adobe Media Player plans to offer content publishers a range of protection options, including streaming encryption, content integrity protection and identity-based protection.