MxN Middle East FZ-LLC completes the installation of a comprehensive digital ambient experience at Al Jimi Mall, Al Ain

Al Jimi Mall is owned and operated by ALDAR Properties PJSC. Previously, MxN had completed the Digital Audio Channel and have just finished the Digital Video Channel or Dynamic Digital Signage component. This solution allows for a fully managed Digital Signage Network that will include advertisements as well as various local, community and mall messages. MxN was appointed to provide a total solution including hardware, software, installation and ongoing support for the network.

'We take great pride in the rollout of our Digital Signage Network. It allows us to provide up-to-date, relevant communications and advertising that makes an impact. This mixed with the recent launch of our Digital Audio Channel positions us as a leading retailer in the use of technology for advertising and communication purposes in the Region', said Konrad Kolankiewicz, Retail Marketing Manager for Aldar Properties PJSC.

The Mall is currently undergoing a multi million Dirham refurbishment and expansion program which includes the installation of Audio & Video Digital Signage networks.

The newly installed Digital signage network comprises 44 screens ranging in size from 42" to 65" strategically located throughout the mall. Their purpose is to offer an advertising solutions where the content is displayed across the mall and can be changed and modified remotely. The aim is to help the tenants and other advertisers deliver direct messages targeted at customers throughout the Mall. This will compliment the audio only component that MxN has recently completed installing.

'At MxN we take great pleasure with the completion of this installation. We made a commitment to install a quality network. We achieved this by delivering Al Jimi Mall and ALDAR with a state of the art solution. Everyone in both organizations should be proud of their respective and collective achievements on this project. We truly believe that in all areas such as; hardware, software, installation, content, ongoing support and management that this network is the best in the Region' says Raad Raad, Managing Director of MxN.

Both the Audio and Video networks can be used as a media for community information, advertising, brand building and entertainment, leading to increase in sales.

'Prior to the launch of the Digital Signage Network there was really no solution for the speedy and high quality deployment of ads in the mall. Now an ad can be launched to the entire Mall Network in a matter of minutes' says Kolankiewicz.

The resulting solution provides Al Jimi Mall with a high-impact Digital Signage Network capable of upload, scheduling and management of media content via the Internet.

'MxN has demonstrated a great degree of flexibility and professionalism in the work they have done to help us launch this network. They have demonstrated a clear understanding of what our customers, ALDAR and advertisers are looking for', continued Kolankiewicz.

Preliminary research indicates that the 'out of home' media industry in the Middle East is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results. The rollout of the Al Jimi Mall Network helps to catapult MxN ahead of the rest of their competitors as the premier Digital Signage Integrators in the Middle East.

'Recently in the Middle East, there has been a marked increase in the number of retailers and in particular malls launching Digital Signage networks. In-store media has a significant influence on the bottom line as approximately 70% of all buying decisions are made in-store. Digital messages get noticed more than traditional media.' says Raad.